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Most people who try to quit smoking cigarettes will fail. Why? Scientific research shows that the overwhelming culprit is nicotine. Nicotine holds such an addictive power over smokers, because it arrives in the brain so quickly — smoking delivers nicotine even faster than an injection, one researcher notes (http://nnw.fm/uunO1). While people know that smoking is a preventable killer, they also know that quitting is far easier said than done. Nicotine replacement therapy (NRT) products such as nicotine gums, lozenges, sprays, sublingual tablets and transdermal patches dominate the multibillion-dollar global smoking cessation and nicotine de-addiction market. However, all commercial forms of NRT have different levels of efficacy and variable rates of nicotine absorption, as noted in an article published by the National Institutes of Health (http://nnw.fm/BgcC7). Enter drug delivery platform innovator Lexaria Bioscience Corp. (CSE: LXX) (OTCQX: LXRP) (LXRP Profile), which recently announced a significant breakthrough in alternative nicotine delivery technology that was first proven effective in cannabinoid or CBD delivery. Other biotechnology companies conducting research in similar arenas include GW Pharmaceuticals Plc (NASDAQ: GWPH), CV Sciences, Inc. (OTCQB: CVSI), 22nd Century Group, Inc. (NYSE American: XXII) and Zynerba Pharmaceuticals, Inc. (NASDAQ: ZYNE).
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About Lexaria Bioscience Corp.
Lexaria Bioscience Corp. has developed and out-licenses its disruptive delivery technology that promotes healthier ingestion methods, lower overall dosing and higher effectiveness of lipophilic active molecules. Lexaria has multiple patents pending in over 40 countries around the world and has patents granted in the U.S. and Australia for utilization of its DehydraTECH™ delivery technology. Lexaria’s technology provides increases in intestinal absorption rates; more rapid delivery to the bloodstream; and important taste-masking benefits for orally administered bioactive molecules, including cannabinoids, vitamins, non-steroidal anti-inflammatory drugs (NSAIDs), nicotine and other molecules. For more information, visit the company’s website at www.LexariaBioscience.com
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