Everyone knows the consumer drives the economy. When the going gets tough, the tough go shopping.
Psychology Today reported on a study finding 62 percent of shoppers bought something to cheer themselves up. We even have a name for it: retail therapy.
This is largely made possible by the advertising environment. It’s been said the average American sees or hears 4,000-plus ads per day.
4,000 ads — does it add up?
Personally, I think 4,000 ads is high. It also depends on the person. A policeman directing traffic will see fewer ads than a person sitting in front of his or her computer surfing the web for hours. That said, we all are exposed to plenty of ads in the course of our daily lives. Let’s look at some of the places you see or hear ads.
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In the TV, radio and cable category, it’s difficult to give a number of commercials. You can determine the amount of time in an hour generally devoted to advertising.
Online advertising fits into another category.
Now look at two unexpected areas where we see ads daily.
Do we actually encounter 4,000 logos, products or ads every day? Probably not. However, the amount of advertising competing for your attention is considerable. It comes through traditional channels like TV, radio and print. And it comes through alternative channels, including online advertising and social media, frequently accessed through your smartphone.
A lot of people are spending a lot of money competing for your attention.
