On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

SRAX Inc. (NASDAQ: SRAX) BIGtoken Platform Powers Kraft Heinz Holiday Campaign That Delivers Impressive Sales Lift

  • BIGtoken case study reports that Kraft Heinz’s 2019 Walmart holiday promotion achieved 4.5% additional volume, six times return on ad spend
  • BIGtoken co-founder says platform has evolved into “full-service marketing stack” that discovers “profound insights” about target audience
  • SRAX’s proprietary consumer data management technology put consumers’ data rights at the forefront

SRAX Inc.’s (NASDAQ: SRAX) BIGtoken platform successfully propelled a 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz – achieving impressive results and exceeding the client’s goals. SRAX COO Kristoffer Nelson said BIGtoken utilized opt-in panels and offers plus scanned receipts to identify incremental groups of buyers to increase both sales and return on ad spend for Kraft Heinz.

The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://nnw.fm/J3PWu). The resulting high-value customer insights fueled enhanced audience targeting and messaging – yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS).

“It’s important for Kraft Heinz to address data accuracy, consumer privacy and emphasize first-party data in this new environment,” said TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. “BIGtoken does all of that. We are thrilled with the results we saw with SRAX’s BIGtoken platform.”

Pre-launch activity by BIGtoken includes numerous data points about the identity habits of consumers. For its promotion, Kraft Heinz used the BIGtoken platform to identity common attributes around consumers who cook meals for key groups during the holiday season.

Kraft Heinz’s successful Walmart promotion featured prominent brands such as Kraft, Velveeta, Oscar-Mayer, Heinz and Stove Top. SRAX’s BIGtoken platform was able to create and identify audiences and design an effective messaging strategy around those brands.

“BIGtoken has evolved from a consumer, opt-in, data platform for advertising activation to a full-service marketing stack,” SRAX COO Kristoffer Nelson stated in a news release (http://nnw.fm/4ruSu). “Beginning with audience insights, marketers can discover profound insights about their target audience to activate against. From here, new insights and learnings are applied inflight to improve performance.”

BIGtoken Brands VP George Stella added, “It’s becoming critical for brands to partner with systems that put emphasis on consumer-first data particles and put consumers’ data rights at the forefront.”

For more information, visit the company’s website at www.SRAX.com

NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX

About NetworkNewsWire

NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.

To receive SMS text alerts from NetworkNewsWire, text “STOCKS” to 888-902-4192 (U.S. Mobile Phones Only)

For more information, please visit https://www.networknewswire.com

Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer

NetworkNewsWire (NNW)
New York, New York
www.networknewswire.com
212.418.1217 Office
Editor@NetworkNewsWire.com

NetworkNewsWire is part of the InvestorBrandNetwork.

Archives

Select A Month

NetworkNewsWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Doge Coin

Dogecoin

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 212.418.1217