- Brands that partner with Vocal see unmatched results, impressive metrics compared to branded content industry averages
- Exclusive Vocal communities offer brands access to authentic partners and ability to target their ideal audience
- Jerrick focuses on creating technology platforms for the creative community and is the parent company of Vocal
Building a brand and establishing a presence in today’s digital-first consumer world is next to impossible without help and support from a tech-savvy strategic partner. Luxury skincare brand FOREO recognized this and chose to partner with Jerrick Media Holdings Inc. (OTC: JMDA), the parent company of the Vocal platform and the Vocal for Brands content studio (http://nnw.fm/5YWqG).
The result? During the campaign period, FOREO’s website received an 8.4% click through from Vocal’s branded stories – nearly 33 times the industry standard CTR for branded content (http://nnw.fm/A70Wr). The branded content campaign’s initial goal included a Vocal read reach of 25k reads. The campaign exceeded this benchmark by over 10k, resulting in 36,500 engaged readers in the short promotional period (http://nnw.fm/ZvdK9).
FOREO, which has been described as “the Apple of the skincare industry,” has 20 million customers worldwide and has grown from two employees to more than 3,000 in the past five years. Yet FOREO officials still recognized the need for a tech partner. Together, Vocal and FOREO created an authentic campaign designed to connect beauty-focused readers on Vocal’s network with FOREO’s brand.
As part of the campaign, Vocal paired FOREO with an existing creator on its beauty community, Blush (http://nnw.fm/0tw9C), to create a series of stories focused on FOREO’s products. The stories included detailed reviews of products and were designed to be informative for FOREO’s current audience while inspiring interest and awareness for readers from the Blush audience.
“By partnering with Vocal for its Winter 2018 campaign, FOREO drove awareness and conversions for its product line to new and existing audiences,” the case study for the campaign reports. “With 36,500 reads, an average CTR of 8.4%, and an interactive female audience representing 97% of total engagement, the branded content campaign successfully resonated with Blush creators and readers.”
FOREO’s experience is not unique. Over and over again, companies report similar results when they partner with Jerrick. The company’s expertise in the development of digital communities and the targeted marketing of branded digital content is unmatched.
Another example is INTIMINA (http://nnw.fm/U5WTm), which offers a range of products dedicated to all aspects of women’s intimate health. The company found ad restrictions around their products’ intimate nature which made traditional marketing and advertising difficult – so they turned to Vocal. Over the period of a year, Vocal and INTIMINA created a series of unique branded stories designed to promote specific products within Vocal’s Viva community (http://nnw.fm/ld9Qh); Viva explores the lives of women from the workplace to home, family, adventure, ambition and beyond (http://nnw.fm/iDXd8).
As detailed in one of the Vocal platform’s case studies (http://nnw.fm/ghF0q), “Vocal for Brands helped INTIMINA drive awareness and reach new audiences, effectively overcoming the obstacle of restrictions on Facebook and other platforms surrounding themes of women’s health,” the campaign case study reports. “The ongoing campaign has generated over 125,000 reads in total so far and has seen an average CTR of 3% on product-focused campaign stories – a rate that’s 12x the industry standard for branded content. With an average time on page of two and a half minutes, the story series has resulted in over 5,300 hours of engaged readership.”
Jerrick Media Holdings is focused on the development of digital communities, targeted marketing of branded digital content and e-commerce opportunities. To accomplish these objectives, Jerrick envisions, designs and builds modern technology companies that redefine how people interact with technology. As the parent company of Vocal, Jerrick has built and shipped products that have influenced millions of people worldwide.
Those interested in weekly news from Jerrick can sign up at http://nnw.fm/hTp91
For more information, visit the company’s website at https://Jerrick.media
NOTE TO INVESTORS: The latest news and updates relating to JMDA are available in the company’s newsroom at http://nnw.fm/JMDA
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