- Nearly half of consumers in China pay using mobile devices
- Three-quarters of online payments come through mobile accounts
- Moxian’s apps serve consumers and businesses in the O2O market
The current trends in the global market are encouraging to investors, as consumers increasingly use mobile devices to connect with businesses and make purchases. Moxian, Inc. (NASDAQ: MOXC) recently cited data published by Nielson, in its Global Mobile Money Report (http://nnw.fm/fWG5j), indicating that, in China, nearly half of consumers are likely to use a device when paying a bill at a restaurant, store or bar. The ratio is even higher than in the U.S. and Europe. Mobile payments are growing on a global scale. A forecast by Allied Market Research, in its Mobile Payments Market Report, predicts that the global market may surpass $3.3 billion by 2022, expanding at a compound annual growth rate of 33.4 percent from 2016 to 2022 (http://nnw.fm/X5o86).
The highest growth, according to the report, is expected to be in the Asia-Pacific region. Moxian has been well aware of the cashless trend in China. It serves the online-to-offline (O2O) market with its Moxian User App and Business App. Both of these feature UnionPay’s payment gateway. This integral system works with Moxian’s MO-Coin and MO-Points virtual currency, so consumers can take advantage of rewards features in the latest app versions.
The User App enables customers to earn MO-Coins by playing games, which they can redeem for prizes. This functionality enables merchants to run their marketing campaigns and advertise to their customers. It helps to learn a great deal about consumer behavior, while users can search for local merchants and obtain news and communicate with friends using the app’s media messenger. Moxian’s Multi-Channel Social Commerce Platform further digs into customer data using business intelligence, social media and entertainment.
Featuring a Social Customer Relationship Management Tool, the Moxian Business App is helping serve the regional market by providing merchants with the ability to establish virtual stores on the company’s platform. It supports various methods of promotion. In addition, customized reports are generated to provide business with insights into purchasing and other customer activity.
Businesses can also leverage automated data analytics tools. The app captures data automatically, so retailers can get the most out of the tools available. These include a loyalty tool that helps enhance marketing strategies. Companies can advertise directly through the platform, as well using a variety of media.
China has 1.3 billion residents. A large number of them use smartphones, and three-quarters of all online payments are sent through mobile accounts, according to analyst estimates. Spending through mobile payment platforms in 2016 was 50-times as much as in the U.S. Consumers are increasingly opting to use resources such as the Moxian O2O marketplace rather than cash. MOXC’s social marketing and promotion platforms enable merchants to target mobile users in their advertising and better interact with consumers. Given the increasing popularity of mobile payments, the company’s solutions are expected to help merchants to continue to grow.
For more information, visit the company’s website at www.Moxian.com
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