Automotive Sector Monitor Q2 Issue

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AUTO SECTOR
MONITOR
2016 Q2 Issue

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CONTENTS
About Us
Automotive Industry Overview
Whats in the news?
Europe Cars to get lighter
Navigation systems to take a leap
Dynamic Automotive tires sector
Booming Vehicle Rental market
Automotive Camera regains traction
Future of autonomous cars
New launch trends

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The Automotive domain comprises of trends and technologies in the
vehicular and transportation systems market, involving the design,
development, production and manufacture of motor vehicles. The section
covers a variety of topics such as automotive and transportation market,
electric and hybrid vehicles, vehicular safety and security systems,
Navigation, Die Casting, Sensors, latest technologies and Telematics.
Automotive Sensors & Technology
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180+ reports
Vehicle & Security Systems
70+ reports

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Is 2016 any
different from
2015?
Automotive industry during 2015
could be defined as the low sales in
developing markets, balanced with
strong sales in the United States of
America. The entire year was more
or less stable with reduced
prospects for the players across the
supply chain. 2015 witnessed higher emphasis by the automakers on prototypes for connected and
autonomous cars. R&D activities were targeted towards intelligent car systems, where technology
takes over the wheel in reducing driver-error related road accidents. Electric parking brakes,
automatic cruise control, self-parking, collision detection systems, lane departure warning and
electronically operated power steering are some of the major trends witnessed in the new vehicles
launched during 2015. Worsening of the global economic conditions actually backfired the OEM
and supplier strategy of chasing the sales growth and improving the returns by leveraging
distributions across multiple regions.
The automotive sales reached record levels in the United States of America
in 2015. The total sales stood at 17.48 million in 2015, surpassing the
previous high of 17.4 million in 2000. Similar growth trends were observed
in Mexico, where the sales in 2015 grew to over 1.3 million, as compared to
1.13 million in 2014. The present trend of investment in new production
facilities is expected to continue over the next 6 years in Mexico.
Automotive sales in Canada peaked at 1.93 million during 2015, contrary to
the 1.4 million during 2009.
IS 2016 ANY BETTER
THAN 2015 FOR AUTO
SECTOR?
BREXIT IMPACT ON
AUTOMOTIVE
INDUSTRY
WILL TESLA LAUNCH
MODEL 3 IN INDIA?
STEERING BASED
DRIVER ASSISTANCE
SYSTEMS ARE HERE
The global
automotive sales in
2016 are expected
to touch 75 million
mark

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Though the European automotive sales grew from 18.5 million in 2014 to 19.04 million in 2015, the
overall growth of the industry became vulnerable owing to the local economies that are at the verge
of recession. France, Spain, Italy and Portugal gave a hard time to their residing automakers, due
to ineffective models, lower profits and highly fragmented market scenario. United Kingdom
registered over 3.06 million sales in 2015, while Italy witnessed over 1.7 million as contrary to the
1.49 million in 2014. Cross overs and SUVs witnessed growing popularity in the region over the
past 3 years. Emphasis on these vehicle types and effective management of production and demand
would help the automakers in the region to incur if not high, decent profits.
China auto sales slowed down and touched 24.59 million in 2015 from
23.49 million in 2014. This decline in growth could be largely accounted to
controversial restriction policies on the new car ownerships in the large
cities of the country. Post the irregularities since 2012, the auto sales in
India stabilised with 3.4 million sales in 2015, compared to the 3.17 million
in 2014. Brazil witnessed a decline of over 26% in sales during 2015, as
compared to that in 2014. A combination of weak economic growth, rising
interest rates and high inflation strongly impacted the consumer confidence
towards expensive purchases like that of an automobile in India. With the
half year ending in June 2016, Japan saw a decline of 5.1% vehicle sales as
compared to first half of 2015, because of no major improvements in the
vehicles over the past few months.
Algeria, Egypt and Iran are expected to witness a spike in the production capacities in the light of
consistent and strong automotive sales. Though the varied preferences, import/ export duties and
domestic assembly quotas are currently preventing the automakers to capitalise on the potential
market, a sophisticated distribution network and production capability would boost the
automakers in the Middle East & Africa region. As a whole, 2016 would be a stable and better year
for the automotive industry as compared to 2015, with sales boost from the emerging markets and
anticipated economic recovery in European countries.
Sales of New Vehicles (2013-2015)
0
7.5
15
22.5
30
2013 2014 2015
China Germany USA Japan India Russia
Russian
government to
ramp up the
support measures
for slowing down
the sales decline
Source: Mordor Intelligence Analysis

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Impact of BREXIT on UK
Automotive Industry
In recent years, automotive industry in United Kingdom has
received huge investments in luxury brands from global
automakers. The Europe referendum vote now arises a question
whether UK’s automotive industry will continue with good
growth rates. Despite the BREXIT vote, United Kingdom will
retain many advantages that have attracted the automotive
industry, such as efficient production facilities, flexible labor and
high quality operation. On the down side, UK has lost its free
trade status with all other countries and will have general market
disruption, due to slow-down in economic activity that arises in
UK and across Europe as a result of Brexit. Significant financial
implications and volatility in exchange rates will continue.
Components that are required to build a car must be imported
and therefore will become more expensive. As a whole, every
decision that is taken to shift the production of a new model to a
factory will have significant impact on UK’s automotive industry
owing to Brexit.
BREXIT becomes
official with 52%
votes in favour
On June 23, 2016, voting
was held to decide
whether the UK should
leave or remain in the
European Union. Support
to leave won by 52% to
48%. Once the Article 50
will be triggered, the
United Kingdom will have
two years to negotiate its
withdrawal. Brett
Secretary David Davis
suggests that the country
could formally sever its
relationship with the EU by
December 2018

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Will Modi-Musk chemistry
drive Tesla in India?
With speculations after Narendra Modi’s visit to Tesla’s
Fremont Facility, Elon Musk finally cleared the fog from the
question “Weather Tesla will consider India as a potential
market?” Beginning of 2016 Q2 saw some great news for the
Indians planning to purchase new cars. Tesla accounted that
the Model 3 will be soon launched in India. With a pre booking
price of USD 1,000 and a nominal price tag of USD 35,000, this
perfect blend of luxury vehicle with great safety and driving
features would be seen in India as soon as first quarter of 2018.
Apart from India, the Model 3 will also be launched in
emerging markets like Brazil, South Africa, South Korea, New
Zealand and Ireland thus increasing Tesla’s foot prints in
developing economies.
The launch of Tesla’s model 3 will be preceded by the
installation and expansion of the super charger network and
start of production plants for new Tesla from the Indian facility
itself. Within a week of Tesla’s announcement in India, the car
received country wide bookings. Currently, a lot of
developments in terms of regulations and clearances from the
Indian government would slow down the entry of model 3 into
the country.
Modi Meets
Musk
Narendra Modi, the Prime
Minister of India, visited
Tesla Motors HQ near San
Francisco in the United
States on October 6th
2015. Sources say that the
Prime Minister discussed
the possibility of a more
affordable car from Tesla
for Indian market.
Pan-India SCN
network on
cards?
Post his interaction with
Mr. Modi, Elon Musk
conﬁrmed the stetting up
a pan-India super charger
network, augmenting the
launch of the company’s
model 3 in Indian Market
by 2017.
India to attain
National Fuel
Security plan
Piyush Goyal, the minister
for power, coal, new and
renewable energy has
announced an ambitious
plan to make India travel
100% on the electric cars
by 2030. This statement
was made in the light of
making the ‘National
electric mobility mission
plan 2020’ a success. This
plan aims to achieve sales
of over 7 million electric
vehicle units in the
country, aiding the Indian
automotive industry
towards ‘National Fuel
Security’.

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Steering based driver assistance
systems are here
Technology in the form of steering sensors is going to takeover the wheel for a safer drive.
Road danger has become a major hitch at the moment, with road crashes costing around
USD 3 trillion every year, globally. Efforts are being made to increase the cognisance
pertaining to road safety. However, the number of accidents due to driver-impairment
hasn’t come down as anticipated. Alerts were raised with the outcome of accident related
causalities, and the auto industry was forced to concentrate its focus on instigating better
sensor and safety systems for prevention of growing road fatalities.
Multifunctional Steering Sensors
Guttersberg Automotive developed a high tech innovation that senses the condition of a
driver nodding off, based on his/her grip over the steering wheel. Further, the pressure-
sensing feature enables to trigger an emergency alarm when it senses a distress in the
driver.
This system from Guttersberg is insensitive to electromagnetic
radiation and is ideal for automotive and aerospace applications.
This sensor can even be linked to telematics systems like OnStar
and can alert emergency transponders to a medical emergency,
in turn, notifying the closest emergency facility. This system has
an immense scope, due to its linkage compatibility with
autonomous and semi autonomous functions to help taking over
the control of the vehicle and bring it to a safe stop. Guttersberg
Consulting GmbH/ Automotive now holds numerous patents for
this system. The recent filing was made for a technology
patented as emergency and monitoring detection sensor system
that converts various contact information into usable switching
signals.
“Conventional systems
can fail in special cases as
EMV and ESD fields can
affect a faultless function.
Our systems are based on
resistance principle, which
don’t even allow gloves
and clammy hands to
meddle with the signals”,
says Denis Güzelocak,
founder of Guttersberg
Automotive.

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A Check to the drunk driving
Soon to flourish in the market are Biosensors, the future of alcohol
detection. Sober Steering, a sensor diagnostics company, has
developed a touch based alcohol sensor system. Upon ignition, when
the driver places his hand over the biosensor pad, the sensor system
detects the concentration of alcohol by touch of the skin over the
sensor pad. If this concentration exceeds a pre-set limit, the vehicle is
immediately immobilised and an instant message is sent to dispatch
(emergency response systems). This breakthrough technology
will prevent the drunk drivers to take the wheel and cause a havoc.
With growing protests from the public pertaining to road safety, the governments are put
under immense pressure. As a result, of these concerns, the governments are trying to
make the road regulations more stringent. This is a major opening for the sensor
manufacturers to come up with better sensing systems. Further, advancements in the
sensor technologies and reduction in the production costs, created a major opportunity for
the steering sensors market. Mordor Intelligence in its recent report on the Steering
sensors stated that the market for these sensors would grow at a CAGR of 13.65% till 2020.
BEI Sensors, Guttersberg Automotive, Kraus Messtechnik GmbH, Hella KGaA Hueck &
Co, Honeywell, Mountz Incorporated, TE Connectivity Ltd., Continental AG, MTS Systems
Corporation and Sensor Developments Inc. were identified as some of the most active
players in the sector.
30 people die every
day in alcohol
impaired driver
related motor
vehicle in the U.S
Picture Courtesy: Sober Technologies

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European cars to get lighter?
The recovery of the European Union from the economic recession of 2010 is
forecasted to add stability to the growth of the automotive industry in the region.
Concerns with regard to fuel economy and emission norms enforced by the
European Commission (EC) have made the OEMs focus on manufacturing
lightweight automobiles. In addition, the demand for sturdy, corrosion-resistant
and stable automotive components has driven the demand for aluminum,
magnesium and zinc die-cast components.
The changes in the regulatory standards have been crucial in re-shaping the
automotive market dynamics in the region. EC has targeted to reduce the vehicle
emissions to an average fleet emission of 175g CO2/km by 2017 and 147g CO2/km
by 2020 for the light vehicle segment. Manufacturers were mandated to meet the
emission targets of 175g CO2/km in 70% of the commercial vehicle fleet in 2014 and
are expected to do so in 75% of their LCVs in 2015, 80% in 2016, and 100% of their
fleet by 2017. Severe penalties and fines are also levied on violation of the emission
norms. Thereby, the need to reduce emission has brought about the need to focus
on employing lightweight materials to manufacture the automotive components.
The major die-casters in Europe have started focusing on obtaining better
technologies for the production process, to improve and enhance the quality of the
castings along with reducing the cost of
casting. However, instability in raw material
supply, volatility in raw material prices and
other environmental issues are expected to
act as a major hindrance to the growth of the
automotive part die casting market in the
region. A recent study conducted by Mordor
Intelligence on the European Automotive
Parts Die Casting Market stated that the
market in the region would touch USD
11893.44 million by 2020, growing at a
CAGR of 6.98% during 2016-21.
0
3250
6500
9750
13000
2015 2017 2019 2021
Market Revenue in USD millions

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Augmented Reality to shape-shift the
auto navigation experience
Jaguar Land Rover (JLR) has
been working on reality-
augmentation technology for off-
roading and track driving, which
the company has now introduced
into urban commute. In order to
make the manoeuvring through
urban traffic less hazardous, the
company has developed a “360 Virtual Urban Windscreen” that employs
“transparent pillars” in order to eliminate blind spots. JLR, by employing external
cameras and embedding screens in the windscreen, is now trying to provide the
natural image from the same angle.
Continental is working on its new AR HUD prototype installed in a Kia K9 sedan, in
Germany. The new augmented reality complements the car’s existing HUD, which
shows information of media selection, speed and basic navigation instructions. This
new technology is believed to add extra layer of dynamic information to the existing
HUD based navigation system. WayRay, a Swiss based startup, has recently
introduced an augmented reality navigation system that actually projects
holographic GPS imagery and notifications onto the
windshield of the car. Navion, the first of its kind
“holographic navigation system for cars”, which is
placed on the car dashboard, projects a virtual route
onto the regular focal range of the driver. Experts at
Mordor Intelligence forecast that the aggressive
innovations from navigation system manufacturers
such as WayRay and Continental would augment the
automotive navigation systems market to touch USD
16.01 billion by 2021, growing at a CAGR of 7.76%.
14%
39%
47%
Hardware Software Connectivity

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Changing trends in
Automotive tires sector
Yokohama had manufactured comprehensive eco-racing
tires for the FIA WTCC series. The eco-racing tires use a
revised mixture of orange oils, replacing low PCA and
rubber. The mixture of orange oil and natural rubber, which
leads to the formation a new compound called SNPR,
reduces the usage of petroleum in the manufacturing
process, without compromising the tire performance.
Pirelli has been testing “digital tires” on Ferrari’s (FXX K)
supercar to collect information about coefficient of friction,
footprint, and pavement grade, which is then communicated
to the car’s ECU and traction control systems to optimise
the power delivery based on grip. These technologies are
however only seen in motorsport application or purely on
high-end vehicles. Pirelli is already pondering on, “How its
cyber tires would be used in road cars”? Though it may take
some time, these tires could be designed not just based on
vehicle categories, but for an owner’s specific use-case to
maximise durability and performance.
Michelin has made some seriously impressive developments
lately with its ‘EverGrip’ set of tires. The French
manufacturer has invented a tire which would evolve as it
wears out, retaining its road-holding performance even after
wearing out. Experts at Mordor Intelligence believe that the
rapid advancements in airless tire technologies and growing
market for eco-friendly tires would propel the market for
automotive tires. In its report on Automotive tires market,
Mordor estimated the market to touch USD 253.01 billion
by 2020 from USD 16.45 billion in 2015.
Tire
manufacturers
moving aggressive
to engage in new
partnerships
On March 25, 2016,
Yokohama Rubber Co.
Ltd, announced that it has
reached an agreement
with global investment ﬁrm
KKR, to purchase all of the
shares in Alliance Tire
Group (ATG) for USD 1.17
billion.
On November 9, 2015,
Trelleborg signed an
agreement to acquire ČGS
holding and its main
subsidiaries Mitas,
Rubena and Savatech.
This acquisition with give
Trelleborg a leading
position in the global
polymer solutions,
agricultural and speciality

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Vehicle Rental operators to benefit
from growing tourism sector
The increased awareness about car rental services, coupled with growing tourism
sector drove the global car rental services market. In US alone, more than 2.10
million vehicles are engaged in the car rental market, which generates revenue
worth of $1050/vehicle monthly in the country. US is one of the primary markets to
witness growth in the car rental services. North America and Europe constitute the
bulk of the market with more than 65% of the market share as of 2015. (Source:
Global Vehicle Rental Market, Mordor Intelligence)
The global leaders in the car rental services are expected to retain their competitive
advantage over the regional players, by getting involved in the strategic alliances
with airlines and hotels. There is an observed high per capita spending on car rental
in the developing markets of Brazil, Australia, and India, which is mainly due to the
lack of availability of an organised public transport network and large number of
tourist destinations.
Toronto says NO to surge pricing!
Companies including Beck, City, Co-op, Crown, Diamond and Maple Leaf are of
the opinion to reject the concept of surge pricing after council voted last week
on new regulations which loosened rules for taxis — a movement meant to allow
them to compete with companies like Uber.

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Automotive camera regains
spotlight with ADAS trends
Ambarella recently launched its A7LA automotive camera solution
that enables full 30fps 1080p full HD single and dual view camera
configurations, supporting video recording through both the front
and rear windshield or even inside the vehicle. This product in
particular is a combination of wide dynamic range (WDR), smart
auto-exposure and full-resolution oversampling, providing a
superior image quality. TRW developed advanced camera solutions
for safety systems such as forward collision warning (FCW),
following distance indication (FDI) and lane departure warning
(LDW).
A group of ex-Apple employees, assisted by a team of over 50
designers recently entered the automobile accessory market with
their startup Pearl. On June 21, 2016, Pearl announced the pre-
orders of its product RearVision, an attachable license plate
accessory, which connects through Bluetooth to an Android or IOS
smartphone. New product launches and technological advancements
in camera systems are expected to propel the market for automotive
camera at a CAGR of 21.34% to touch USD 11.20 billion by 2020,
according to a recent study published by Mordor Intelligence.
Drive eye
monitoring
Toyota is in the process of
building a safety system
in some of its cars, which
observes the eyes of the
driver and check if the
driver is paying attention
or not. Toyota is
extremely close to
applying the system in its
cars, and this could mark
a big stride forward for
passenger safety.
AVI and Osram
teamed-up
Osram and Advanced
Vision Intelligence
developed a camera that
delivers high-quality
images in both the visible
and IR Spectrum. This
camera, apart from
having applications in
driver monitoring, can be
used as surround-view or
side-view cameras for
detecting blind spots, for
self- parking and also as a
rear-view camera for cross
trafﬁc alerts.
Camera +
Radar Combo?
OEMs and ADAS
manufacturers are now
collectively working on
combining mono camera
and radar sensors, which
could yield a technology
that enables autonomous
emergency braking even
at speeds up to 80 kph.
Global Automotive Camera Market, By Vehicle Type
0
3
6
9
12
2015 2016 2017 2018 2019 2020
Passenger Cars LCV Others

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Future of driverless cars
Automakers are now in the process of adding advanced automated systems, which
effectively drive cars in some or most circumstances, but requires the driver as a
backup in case the vehicle encounters a situation unanticipated by its engineers.
Tesla’s Autopilot, for example, has administered this semi-autonomous technology
that helps to steer itself within a lane and modulate its speed based on surrounding
traffic or on the driver’s assigned speed. It can also help to change lanes with a flip
of a signal, automatically apply brakes, or scan for parking spaces and at the same
time parallel park on command.
Although Level 4 and Level 5 (as scaled by SAE) autonomous cars are unlikely to
attain wide acceptance by 2025, there would be a rapid growth for Level 2 and Level
3 autonomous cars, which have advanced driver assistance systems like collision
detection, lane departure warning and adaptive cruise control systems. Although
the technology for manufacturing the autonomous cars is readily available, the
concerns about liability and legislation are going to constrain the market. Counter
measures like built-in backup systems and the option to take over the car whenever
the driver wishes, are the things that need to be considered in order to capture the
market. In addition, fully autonomous cars are not going to reach wide customer
base unless they are secure from cyber attacks. If these concerns are addressed the
autonomous car market is estimated to reach $60 billion by 2030. Increased safety,
lower insurance, low fuel costs and the ability to multitask while travelling are going
to boost the market. North America would lead the market at first, but Asia-Pacific,
with the presence of fastest adopters like China and Japan is estimated to control
the dominant 35% share by 2035.
FUTURE OF
DRIVERLESS CARS
MEGADOLLAR
CENTENARY
BIRTHDAY GIFT
HONDA TO RELY ON
NSX HALO IN EUROPE
MARUTI CLAIMS A
SUCCESS IN INDIA
WITH BALENO

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Companies like Google, Apple, Intel and Baidu Inc., are currently working towards
producing an autonomous car. Even though not a completely autonomous car,
companies like BMW, General Motors, Volkswagen, Mercedes, Tesla Motors and
Ford are working towards producing semi-autonomous cars that can park
themselves and have enhanced autopilot features. Software is going to play a crucial
role and would become a competitive differentiator in autonomous car market.
Software and big data giants like Google and IBM are going to hold an advantage
with their technology and expertise. Even mapping companies like Nokia and
connectivity companies like Cisco have entered into the market with an aim to
design high-resolution maps and advanced control systems. Experts at Mordor
believe that Level 4/5 automation will be completely adopted by 2060.
On May 25, 2016, Uber announced to
start its driverless car testing, which
the company believes to be a huge
step forward across the driverless car
industries.

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Megadollar Centenario
birthday gift!
To mark the 100th birthday of Ferruccio Lamborghini,
Lamborghini built a limited-edition supercar as a tribute to the
company’s founder Lamborghini Centenario joined the
limited-edition segment of the company, which currently
include Reventón, Sesto Elemento and Veneno.
Lamborghini Centenario’s powerful V-12 engine exactly
matches the dynamic potential of the car. It is bumped up with
759 horsepower, 19 more than Aventador Superveloce, making
it the most powerful production engine ever built by
Lamborghini. The redline has also been raised by 100 rpm, to
8600 from 8500 in this beast. Lamborghini Centenario hits 62
mph in 2.8 seconds; keep the throttle propelled and you could
see 186 mph in just 23.5 seconds.
The car is entirely contracted with carbon fibre monocoque
with an aluminum front. The Centenario’s culture is clear, with
smooth silhouette, hexagonal side glass, and horizontally
positioned headlamps recalling the brand’s current bulls. The
Celebrating 100
years of Ferruccio
Lamborghini
On March 1, 2016,
Lamborghini unveiled its
creation Centenario, which
was designed to celebrate
the 100th birthday of the
company’s founder
Ferruccio Lamborghini.
This beast was ﬁrst
showcased at the Motor
Show held at Geneva.
Lamborghini built only 40
of these limited edition
cars and the sources say
that the 40 limited edition
marvels have already been
sold out.

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groove-like air intakes rising from the rocker fascia to the roof on each side of the car are
particularly bold and they join the other holes, grills and flaps on the car to take the
Centenario’s design from dramatic to beast like. Staggering, Y-shaped tail lamps are
allocated across the back, a few inches below the Centenario’s extendable rear spoiler,
which is adjustable by an angle unto 15 degrees and can even be extended nearly by six
inches.
The Centenario is the first Lambo to get a touchscreen, which calculates to 10.1 inches
diagonally, and has many added connectivity functions. Drivers can connect to internet
radio, browse the web, , check social media,access email, and perform any of the features
available through Apple Car Play. This infotainment system also displays telemetry
information such as pedal position, oil pressure, rpm, real-time power usage,, speed, lap,
current gear,sprint times, and lateral g forces. Two optional interior camera’s allows the
driver’s experience to be recorded every moment. This recorded information can be
downloaded through a USB stick and analysed to improve lap times.
Technical Specifications
Engine
Type: V12, 60°, MPI
Displacement: 6,498 cm³ (396.5 cu.in.)
Maximum power: 770 CV@ 8,500 RPM
Maximum torque: 690 Nm@ 5,500 RPM
Emission class: EURO 6 - LEV 2
Compression ratio: 1,180.2 : 1
Valve gear: VVTEC
Performance
Top speed: >350 km/h
Acceleration 0-100 km/h (0-62 mph): 2.8 s
Braking 100-0 km/h (62-0 mph): 30.0 m
Dimensions
Wheelbase: 2,700 mm
Overall length: 4,924 mm
Overall width: 2,062 mm
Overall height: 1,143 mm
Front track: 1,748 mm
Rear track: 1,709 mm
Dry weight: 1,520 kg
Weight/ Power ratio: 1.97 kg/CV
Drivetrain
Transmission: 4WD with Haldex IV
Gearbox: 7 speed ISR
Clutch: Dry double plate clutch
Standard: AMT

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Honda NSX to enter European market
Honda’s NSX lineage started off in 1990 with the company establishing a new concept in
the sports car value. The company succeeded to penetrate into the sports car market with a
middle-weight, 3-liter normally-aspirated engine and an all aluminium body construction.
The 2016 Honda NSX was first revealed at the 2015 Geneva motor show and witnessed its
recent public appearance at the 2016 Goodwood Festival of Speed. The new model will
feature a petrol-electric hybrid powertrain and a new multi-material structure with an
ultra-stiff carbon fibre floor. 2016 NSX hosts a twin-turbocharged V6, driving a nine-speed
dual-clutch automatic gearbox, boasting of a 550bhp output at 7500rpm and a torque
rated at 406lb ft.
Honda plans to bring the NSX into European markets with a sticker price of £137,950
during this autumn. Market experts say that the new
sports car is sold out for the next three years already,
with the delivery for first 100 orders arriving during
autumn 2016 and 2017. Automotive experts at Mordor
believe that this all new-sports car from Honda will
receive higher popularity among the European crowd
in the light of stabilising economy and improving
automotive industry in the region.
“This car is about high
performance through efﬁciency,”
said Takanobu, Honda President,
during the launch of the original
concept car at Detroit motor show
in 2012.

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Maruti bags a success in the
Indian market with its Baleno
Maruti Suzuki, India’s largest car-maker launched the all-new
revamped Baleno in October 2015. Baleno was a huge success in
the premium hatch back segment, bagging the automaker over
75000 sales till June 2016. This model, which was launched
through Nexa dealership reported over 50000 pending bookings
that are yet to be served as on June 1, 2016.
Maruti Suzuki Baleno, currently rivals Honda Jazz and Hyundai
Elite i20. During May-June 2016, Baleno outsold its closest
competitor Hyundai i20 by 15oo units.
Baleno comes in the 1.2-litre K-Series petrol engine and a 1.3-
litre DDiS diesel engine. While the diesel engine is tuned to
produce 83bhp and 115Nm of torque, the diesel beast churns out
74bhp and 190Nm of torque. Study conducted by Mordor
Intelligence showed that the petrol variant gained higher
traction than the diesel model, with over 75% of the overall
Baleno sales accounting to the petrol version.
Maruti Suzuki
sales up by 10.7
percent
In June 2016, Maruti Suzuki
reports a 10.7% increase in
domestic car sales at
1,13,612 unites, owing to
strong demand for the new
launches including Brezza
and Baleno. Though the
sales of small cars WagonR
and Alto fell by 5.6% to
33,105 units, those of
compact cars including
Dzire, Ritz, Celery and
Baleno spiked by 11% to
46.554 units. Sales of Ertiga,
Vitara Brezza and Gypsy
doubled as compared to
2015, reaching 13,596 units
during May 2016.
Steps to ramp-up
production
With the huge success and
long waiting periods for the
Vitara Brezza and Baleno
models, Maruti is now
planning to spike the
production of these two
cars at its Manesar and
Gurugram facilities until the
Gujrat plant becomes
operational.
Expanding Nexa
Maruti is expected to
expand its Nexa network to
over 250 outlets front he
current 127 by the end of
2016. The company also
plans to make its upcoming
Ignis and Baleno RS models
through Nexa outlets.

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