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British American Tobacco

A Better Tomorrow™: Our purpose

We are committed to Building a Smokeless World and creating A Better Tomorrow™
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A Better Tomorrow™ through strategy & action

We aim to deploy our multi-category portfolio to actively encourage smokers around the world to switch to smokeless products – in nicotine and beyond
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A Better Tomorrow™ through science & research

Science and research are accelerating our Tobacco Harm Reduction mission
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A Better Tomorrow™ through brands & innovation

Our portfolio of powerful smokeless product brands will drive progress towards a smokeless world
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A Better Tomorrow™ through sustainability

Actively migrating consumers away from cigarettes and to smokeless alternatives while embedding sustainability across our organisation
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Latest

Half Year Results 2025 video

2025 Half-Year Results

31 July 2025

Our Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh share their views on BAT’s Half-Year Results for the six months to 30 June 2025.

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Our transformation

Omni™ – Forward Thinking for a Smokeless World
Science

Omni™ – Forward Thinking for a Smokeless World

The Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

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Driving innovation
Innovation

New Categories fuelling faster transformation

We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences

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Environment
Sustainability

Advancing Sustainability for A Better Tomorrow™

We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy

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Panel discussion featuring Tadeu Marroco
People

People and culture

People are at the heart of our transformation. We want BAT to have excellent people, engaged teams and be a great place to work

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Latest stories and features

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Latest press releases

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In the spotlight

RESULTS

2025 Half-Year Results Highlights

Our Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh share their views on BAT’s Half-Year Results for the six months to 30 June 2025.

2025 Half-Year Results Highlights

2025 Half-Year Results Highlights

RESULTS

Our Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh share their views on BAT’s Half-Year Results for the six months to 30 June 2025.

Video could not be reproduced

Latest results, reports and research

Results centre
Results

Results centre

Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow™

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Annual reporting
Reporting

Annual reporting

Our Combined Annual and Sustainability Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here

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Omni™ – Forward Thinking for a Smokeless World
Science

Omni™ – Forward Thinking for a Smokeless World.

The Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

Visit microsite