Mr. Gareth Birdsall reports

CHAMPIGNON BRANDS EXPANDS ALTERNATIVE MEDICINE IP PORTFOLIO WITH KETAMINE, ADAPTOGENIC DELIVERY SYSTEMS/FORMULATIONS

Champignon Brands Inc. has introduced new proprietary intellectual property (IP) into its vertically integrated alternative medicine product range. The company is pleased to announce its entry into a definitive agreement, signed March 18, 2020, to acquire Novo Formulations Ltd.

Novoformulations' novel delivery system platforms, as well as complementary research and development advancements, will accelerate the architecture of Champignon's patent portfolio as the company persists in being a first mover in the existing consumer package goods (CPG) and emerging psychedelic medicine arenas.

Novoformulations is a specialty biotechnology company focused on developing novel and innovative delivery systems for the pharmaceutical and nutraceutical industries. The Novoformulations team consists of a roster of PhDs and technician-level scientists, each with decades of experience building novel defensible medical IP, as well as subsequently developing and commercially marketing proprietary delivery platforms.

Novoformulations is presently working with ketamine, anaesthetics and adaptogenics, as well as a host of pharmaceuticals and natural molecules at a purpose-built good manufacturing practice (GMP) and pharmaceutical (DIN) licensed facility, located in Quebec, Canada, and an accredited pharmacy in Ontario. There, the company is actively formulating, developing and commercializing bioavailable delivery platforms, including:

• Transdermal (topical);
• Intranasal;
• Sublingual;
• Novel oral and suppository.

Also based in Quebec, Novoformulations' manufacturing partner will process its novel delivery platforms and formulations into marketable end-products at its 40,000-square-foot GMP-certified, Health Canada-approved and Federal Drug Administration-approved manufacturing facility.

Champignon plans to leverage Novoformulations' existing product development infrastructure and licensed affiliates to pursue psilocybin and MDMA-based formulations, with the objective of developing and commercializing rapid onset treatments capable of improving health outcomes, including depression, PTSD, and substance and alcohol use disorders (DPS). The current marketplace for pharmacologic DPS treatments in North America exceeds $10-billion annually.

"The recent acquisitions of Novoformulations and Artisan Growers are absolutely accretive to each other and to our stated business objectives of enhancing the health and well-being of millions of consumers via our suite of medicinal mushroom extracts, mushroom-infused products and now novel delivery systems," Champignon's chief executive officer, Gareth Birdsall, commented.

"The existing infrastructure inherited from these recent acquisitions positions us as a leading participant throughout the entire alternative medicine life cycle, from R&D to formulation, manufacturing and end distribution. The end result will be a turnkey solution that incorporates both standardized ingredient mixtures and pharmaceutical-grade products that can now be marketed via a variety of proprietary delivery systems," continued Mr. Birdsall. "The addition of Novoformulations allows Champignon to deliver medications in a safer, more effective and more expeditious manner than our peers, from bench top in the laboratory, to preclinical and clinical trials. We are intent on the commercialization of products throughout North America, as rapidly as is safely and effectively practicable."

The Novoformulations' team works alongside multiple first-class university institutions, as well as collaborates with medical professionals and associated clinics in numerous health and wellness spaces that include psychiatry (depression, anxiety, PTSD and OCD), addiction (alcohol drug, obesity), neurology (concussion and neuropathic pain), rheumatology (osteoarthritis and rheumatoid arthritis), aging (dementia, probable Alzheimer's and mini-strokes) and metabolic disorders (diabetes).

Champignon will also look to integrate its existing medicinal mushroom extracts, as well as fungi cultivated at its Artisan Growers' facility, into certain proprietary delivery systems developed by Novoformulations. The company has successfully formulated a functional mushroom blend, which includes but is not limited to the following fungi varietals:

1. Reishi -- an adaptogen with anti-inflammatory, cholesterol-lowering and known anti-viral properties;
2. Lion's Mane -- a mushroom with adaptogenic-like properties for improved cognitive functions;
3. Chaga -- a mushroom with adaptogenic-like properties, which may act as a neuroprotective agent and may boast anti-viral and anti-cancer properties.

Under the terms of the agreement, Champignon will acquire 100 per cent of the issued and outstanding shares of Novoformulations for total consideration of 12.5 million common shares in the capital of the company at a deemed price of 24.75 cents per share. A finder's fee is applicable to this transaction.

About Champignon Brands Inc.

Champignon Brands is a Canada-based company dedicated to the distribution of artisanal medicinal mushroom-infused products. The Champignon team is mandated with enhancing the health and wellness of millions of potential consumers through the distribution of a premium, mushroom-infused product suite.

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