Video on Demand Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers the Industry Analysis of VOD Service Providers & Subscription Video On Demand (SVOD). The Market is Segmented by Business Model (transactional Video-On-Demand (TVoD) and Subscription Video-On-Demand (SVoD)) and Geography (North America, Europe, Asia Pacific, the Middle East, North Africa, and the Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Segments.

Video on Demand Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Video on Demand Market Size

Video-on-Demand Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 127.87 Billion
Market Size (2030) USD 212.18 Billion
CAGR (2025 - 2030) 10.66 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Video-on-Demand Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Video-on-Demand Market with other markets in Technology, Media and Telecom Industry

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Video on Demand Market Analysis

The Video-on-Demand Market size is estimated at USD 127.87 billion in 2025, and is expected to reach USD 212.18 billion by 2030, at a CAGR of 10.66% during the forecast period (2025-2030).

  • Fundamental factors, such as uninterrupted connectivity, mobile devices as a primary source of content consumption, and advanced capabilities of smartphones are likely propelling the video-on-demand market.
  • Video-on-demand services gained popularity in the past few years due to the increasing use of OTT platforms, such as Netflix, Amazon Prime, and others. The presence of these businesses and the widespread accessibility of cloud platforms contributed significantly to the market's growth.
  • The surging demand for digital media devices and the availability of faster internet to access media content remotely, along with the rapid adoption of mobile phones, owing to the growing popularity of social media platforms, drive the growth of the video-on-demand market. Recent technological developments and increasing penetration of the internet in several countries over the globe allow video-on-demand service providers to offer high-quality content. At the same time, the launch of new shows and movies on these platforms during the pandemic contributed to the growth of SVoD services.
  • Developments in the digital video landscape, especially with premium video advertising, continue to grow with the ad views on streaming services. Ad views increased by 45% because viewers embraced ad-supported digital video content. A recent study found that U.S. audiences use upwards of seven video streaming services via ad-supported and ad-free subscriptions, which drives the Video-on -demand services. The industry has shifted its focus on user experience from content. However, in countries like India, specific customized regional content will play an essential role in driving the video demand market.
  • Increasing concerns among market players about video content piracy and protection are expected to hinder the video-on-demand market growth and may lead to substantial revenue loss. As a result, the number of viewers watching content may decline. For instance, according to a joint Digital Citizens Alliance-NAGRA study, the pirate subscription IPTV service is being used by around 9 million subscribers in the United States.
  • The COVID-19 pandemic led to the lockdown all over the world. Due to the limits on travel during the pandemic, there has been a beneficial effect on the video-on-demand business due to the lockdown. Consumers all around the world are increasingly streaming entertainment. According to predictions made by Rapid TV News, the COVID-19 pandemic crisis would increase the number of SVoD users worldwide by 5% and reach 949 million. Following the pandemic, the growing popularity of advanced networking technologies would support industry expansion.

Video on Demand Industry Overview

The VoD market comprises several global and regional players vying for attention in a fairly contested market space. However, players like Netflix, Amazon, Disney+, and Apple Inc. have dominated the market studied. Major players in the market are adopting various strategies, such as the production of original content, to leverage their competitive advantage. The firm concentration ratio is expected to record higher growth during the forecast period. Several players are looking at the market as a lucrative opportunity to consolidate their service offerings, following the tremendous growth after the lockdown protocols.

In July 2022, Netflix announced a partnership with Microsoft to develop ad tools and sales to bring advertisements to the platform. It was to launch a new advertising-based plan, titled the Basic Standard Premium plan. The new plan aimed to bring new subscriptions from various regions and countries where people sometimes pay for premium subscriptions.

In May 2022, Amazon Prime Video announced a multi-film licencing deal with Sajid Nadiadwala's Nadiadwala Grandson Entertainment (NGE). As part of the agreement, the streaming service hosted NGE's upcoming schedule of films shortly after their theatrical release. Furthermore, the films are available to all Prime members on Amazon Prime Video following their theatrical release. Additionally, the films can be rented on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the 'Early Access Rental' window.

Video on Demand Market Leaders

  1. Amazon.com Inc. (Amazon Prime Video)

  2. Netflix Inc.

  3. Apple Inc.

  4. Zee Entertainment Enterprises Ltd (Zee5)

  5. Hulu LLC

  6. *Disclaimer: Major Players sorted in no particular order
Video on Demand Market.jpg
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Video on Demand Market News

  • January 2023: FOX Entertainment and Hulu have announced a multi-year content partnership that includes in-season streaming rights for FOX's extensive programming schedule and a multi-platform strategic marketing alliance. All FOX primetime entertainment programming, from Family Guy and The Cleaning Lady to The Masked Singer and Next Level Chef, are expected to continue to stream on Hulu the day after its linear telecast, according to the terms of the agreement. Furthermore, the agreement includes a significant alliance in which FOX and Hulu branding will coexist across all FOX-owned and external marketing touchpoints to align FOX content's live and on-demand viewing messaging.
  • June 2022: Amazon Prime Video, an over-the-top (OTT) platform, partnered with AMC Networks, a US-based entertainment company, to offer its content through Prime Video Channels in India. Furthermore, Amazon Prime Video Channels in India offer the ad-free subscription service AMC+ and AMC's streaming service Acorn TV on a subscription basis as part of the agreement.

Video on Demand Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Key Metrices
    • 4.5.1 User Penetration Rate
    • 4.5.2 Average Revenue Per User

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Developments in Digital Video Landscape
    • 5.1.2 Surge in Mobile Based Internet Users
  • 5.2 Market Restraints
    • 5.2.1 Growing Threat of Video Content Piracy

6. TECHNOLOGY SNAPSHOT

  • 6.1 Pay-TV VOD
  • 6.2 Over-the-top (OTT)
  • 6.3 Internet Protocol Television (IPTV)

7. MARKET SEGMENTATION

  • 7.1 By Business Model
    • 7.1.1 Subscription Video-on-demand (SVoD)
    • 7.1.2 Transactional Video-on-demand (TVoD)
    • 7.1.3 Other Business Models
  • 7.2 By Geography
    • 7.2.1 North America
    • 7.2.2 Europe
    • 7.2.3 Asia Pacific
    • 7.2.4 Middle East and Africa
    • 7.2.5 Rest of the World

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Amazon.com Inc. (Amazon Prime Video)
    • 8.1.2 Netflix Inc.
    • 8.1.3 Apple Inc.
    • 8.1.4 Zee Entertainment Enterprises Ltd (Zee5)
    • 8.1.5 Hulu LLC
    • 8.1.6 Warner Bros. Discovery Inc.
    • 8.1.7 The Walt Disney Company (Disney+)
    • 8.1.8 Popcornflix LLC
    • 8.1.9 Novi Digital Entertainment Private Limited (Hotstar)
    • 8.1.10 Comcast Xfinity
    • 8.1.11 DirecTV
    • 8.1.12 DISH Network LLC
    • 8.1.13 Fujitsu
    • 8.1.14 Midwest Tape LLC (Hoopla Digital)
    • 8.1.15 Vubiquity Inc.
    • 8.1.16 Fandango Media LLC (Vudu)
    • 8.1.17 Edgio
    • 8.1.18 Dacast Inc.
    • 8.1.19 Kaltura
    • 8.1.20 Wistia Inc.
  • *List Not Exhaustive

9. INVESTMENT ANALYSIS

10. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Video on Demand Industry Segmentation

Video on demand is a technology that enables users to stream video content over the internet on computers, televisions, and mobile devices through applications, such as OTT platforms, without the constraint of time. This includes a fee-based business model, transactional video-on-demand (TVoD), subscription video-on-demand (SVoD), and others. The video content comes from various categories: media and entertainment, education and training, health and fitness, and others.

The video-on-demand market for the study defines revenues generated from the business model, such as transactional video-on-demand (TVoD), subscription video-on-demand (SVoD), and other business models across the globe. The study also analyses the overall impact of the COVID-19 pandemic on the ecosystem. The study includes qualitative coverage of the most adopted strategies and an analysis of the key base indicators in emerging markets.

The video-on-demand The market is segmented by business model (transactional video-on-demand (TVoD) and subscription video-on-demand (SVoD)) and geography (North America, Europe, Asia Pacific, the Middle East and North Africa, and the Rest of the World). The market sizes and forecasts are provided in terms of value (USD) for all the segments.

By Business Model Subscription Video-on-demand (SVoD)
Transactional Video-on-demand (TVoD)
Other Business Models
By Geography North America
Europe
Asia Pacific
Middle East and Africa
Rest of the World
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Video on Demand Market Research FAQs

How big is the Video-on-Demand Market?

The Video-on-Demand Market size is expected to reach USD 127.87 billion in 2025 and grow at a CAGR of 10.66% to reach USD 212.18 billion by 2030.

What is the current Video-on-Demand Market size?

In 2025, the Video-on-Demand Market size is expected to reach USD 127.87 billion.

Who are the key players in Video-on-Demand Market?

Amazon.com Inc. (Amazon Prime Video), Netflix Inc., Apple Inc., Zee Entertainment Enterprises Ltd (Zee5) and Hulu LLC are the major companies operating in the Video-on-Demand Market.

Which is the fastest growing region in Video-on-Demand Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Video-on-Demand Market?

In 2025, the North America accounts for the largest market share in Video-on-Demand Market.

What years does this Video-on-Demand Market cover, and what was the market size in 2024?

In 2024, the Video-on-Demand Market size was estimated at USD 114.24 billion. The report covers the Video-on-Demand Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Video-on-Demand Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Video on Demand Industry Report

The Video on Demand (VoD) Market is witnessing remarkable growth, fueled by the widespread adoption of smart devices and high-speed internet. This surge is driven by consumers' desire for the convenience of accessing diverse video content, including TV shows, movies, and sports, anytime and anywhere, particularly through mobile streaming. VoD service providers are thriving by offering a broad spectrum of content, catering to various preferences with models like subscription-based, transactional, and advertisement-based services. Subscription services are notably popular for their extensive entertainment offerings. The market, analyzed by Mordor Intelligence™, spans across key regions such as North America, which leads due to advanced technological infrastructure and the presence of major VoD service providers, and the Asia Pacific, which is rapidly growing due to its vast customer base and increasing mobile internet usage. With technological advancements and evolving consumer demands for flexible video content, the video on demand market is set for further expansion. For detailed insights, including market share, size, and revenue growth rates, access a free report PDF download from Mordor Intelligence™ Industry Reports.