Size of the direct selling community in the United States from 2018 to 2023

Published by
Kasia Davies
,
Jun 26, 2025

Two years ago, the direct selling community in the United States peaked at over

**
million people. By 2023, however, there were less than
**
million Americans involved in direct selling. Specifically, the U.S. direct selling community consisted of about
***
million sellers and over
****
million discount buyers and customers.

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Number of people involved in direct selling in the United States from 2018 to 2023 (in millions)

CharacteristicNumber of people in millions
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Showing entries 1 to 6 (6 entries in total)
Statistic: Number of people involved in direct selling in the United States from 2018 to 2023 (in millions)

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Release date

September 2024

Region

United States

Survey time period

2018 to 2023

Supplementary notes

This total figure includes direct sellers as well as customers.

The release date is the date of access.

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Direct selling marketCosmetics industry in the U.S.Cosmetics market in ChinaAvon Products Inc.Subscriptions and direct selling in the U.S.
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