Starbucks (NASDAQ: SBUX), the world’s premier roaster and retailer of specialty coffee, was featured in a recent analysis report that discussed a spiking consumer demand for caffeine with lowered purchase intent mentions for Starbucks in the pandemic-induced stay-at-home environment. The report, written by LikeFolio Founder Andy Swan, reads, “Caffeine addiction is real, and consumer’s thirst for the pick-up inducing ingredient has never been higher. But it looks like even that huge tailwind isn’t giving Starbucks the boost it needs as more consumers are working and shopping from home instead of going out and stopping by for some joe. In fact, Starbucks purchase intent mentions continue to trend lower, even as quarantine restrictions lift. To get excited about SBUX, we’d need to see a reversal in their purchase intent mentions, and America’s addiction to caffeine may be just what the barista ordered.”
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 32,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through its unwavering commitment to excellence and its guiding principles, the company brings the unique Starbucks Experience to life for every customer through every cup. To share in the experience, visit Stories.starbucks.com or www.Starbucks.com.
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