American pay-television is in decline
This will have far-reaching consequences for the industry

IN THE PAST decade one American industry has lost 5% of its customers, suffered a 20% drop in consumption, but still managed to increase sales by 30%. Pay-TV, for that is the miraculous sector in question, achieved this by charging customers 50% more for the same old services. Until recently it remained a lucrative formula for most owners of distribution networks, like cable companies, and the media firms that supply them with programmes.
This article appeared in the Business section of the print edition under the headline “I don’t want my pay-TV”
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