Retail sales of the global direct selling industry 2020-2023, by region
In 2023, 62.6 billion U.S. dollars were generated in the Americas through direct selling retail sales. Over 50 percent of this amount was specifically generated by direct sellers in the United States. The global industry made a total of around 168 billion U.S. dollars in 2023, which is a 2.3 percent decrease compared to the previous year.