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Uber Readies Its Pitch as the Amazon of Transportation

  • Investors to be urged to look beyond ride-hailing to platform
  • Roadshow for roughly $10 billion IPO to kick off April 26
Th Uber app.Photographer: Victor J. Blue/Bloomberg
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Uber Technologies Inc. and its bankers will hit the road this month with one big name on their lips as they try to entice investors with favorable comparisons to businesses that it seeks to imitate or surpass.

That name is Amazon.com Inc.