Equestrian Equipment Market - By Equipment Type, By Price, By Gender, By Consumer Group, By Distribution Channel, Forecast 2025 - 2034

Equestrian Equipment Market Size

The global equestrian equipment market size was valued at USD 12 billion in 2024. The market is expected to grow from USD 12.5 billion in 2025 to USD 18.3 billion in 2034 at a CAGR of 4.3 %. The market is experiencing robust growth, reflecting the dynamic evolution of the horse-riding industry. Prioritizing the comfort, safety, and performance of both riders and horses, the market offers a wide range of specialized gear and accessories.
 

According to the United States Equestrian Federation (USEF), there are over 9.2 million horses in the United States, with approximately 4.6 million Americans involved in the equestrian industry. This highlights the significant demand for equestrian equipment. The market includes discipline-specific saddles, innovative bridles designed to enhance horse-rider communication, and equipment made from advanced materials to improve durability and functionality. Additionally, riding apparel, safety gear such as helmets and gloves, and specialized items like horse boots and blankets contribute to the market's expansion.
 

One of the key drivers of this growth is the increasing participation in recreational and leisure activities. The American Horse Council (AHC) reports that the equine industry contributes approximately $122 billion annually to the U.S. economy, with recreational riding being a major segment. Rising disposable incomes, particularly among urban populations, have enabled enthusiasts to invest in high-quality equestrian gear, including saddles and safety equipment.
 

Moreover, growing awareness of rider and horse safety has led to a preference for equipment that ensures both comfort and protection. The recognition of horse riding as an Olympic sport has further propelled the market, with the Fédération Équestre Internationale (FEI) noting a steady increase in global participation in equestrian events. This global acknowledgment has spurred interest and demand for premium equestrian equipment, driving the market's trajectory upward.
 

Equestrian Equipment Market Trends

• One of the notable trends shaping the market is the integration of equine wearables. Equine wearables, including smart sensors and monitoring devices designed for horses, have gained prominence in the industry. These innovative technologies offer real-time insights into the horse's health, performance, and well-being.
   
• According to the United States Department of Agriculture (USDA), the equine industry contributes approximately USD 122 billion annually to the U.S. economy, highlighting the growing demand for advanced equipment and technologies to enhance horse care and performance.
   
• For instance, in 2022, Equestic a brand of smart horse technologies introduced Saddle Clip. The Equestic SaddleClip is an equine motion sensor that analyzes your horse’s movements to give you detailed information about his rhythm, impulsion, and symmetry. These insights help consumer customize their training plan to suit their horse, minimize injury by picking up on irregularities in their horse’s gaits and monitor his progress.
   

Trump Administration Tariff

• The equestrian equipment market in the U.S. relies heavily on imports, particularly from countries affected by the new tariffs. Manufacturers and retailers have experienced increased costs due to the elevated import duties, leading to higher prices for consumers. For instance, products such as saddles, bridles, and riding boots, which are often sourced from countries like China and Vietnam, have seen price increases ranging from 10% to 50%.
   
• Consumers have felt the effects of the tariffs through increased prices on equestrian gear and apparel. Products that were previously affordable have become more expensive, leading to reduced purchasing power and potential changes in consumer behavior. Some consumers have turned to second-hand markets or domestic alternatives to mitigate costs.
   
• The Trump administration's tariffs have introduced significant challenges to the U.S. market, affecting businesses and consumers. While the long-term effects remain to be seen, the immediate impact has been an increase in costs, supply chain disruptions, and shifts in consumer behavior.
   

Equestrian Equipment Market Analysis

In 2024, the rider equipment segment emerged as the dominant force within the market, generating a revenue of USD 7.4 billion and is expected to reach USD 11.1 billion by 2034.
 

• Based on equipment type the market is segmented into rider equipment and equine equipment, each encompassing a range of essential gear tailored to the needs of both riders and horses. The rider equipment category includes helmets, riding boots, saddle pads, jackets, gloves, whips, safety vests, and other accessories like breeches and additional riding gear.
   
• On the other hand, equine equipment comprises saddles, bridles, halters, stirrups, horseshoes, and protection boots, alongside various accessories such as girths.
   
• The supremacy of rider quipment can be attributed to several factors, including a heightened focus on rider safety, the continual pursuit of innovative and stylish riding apparel, and the increasing popularity of equestrian activities worldwide.
   

Based on gender the equestrian equipment market is classified into male and female riders, and in 2024, the male segment asserted its dominance with a market share exceeding 50%.
 

• This significant prevalence can be attributed to several factors. Traditionally, equestrian sports were often associated with male riders, contributing to an established market presence.
   
• Moreover, the increasing participation of men in various equestrian disciplines, including racing, show jumping, and dressage, has heightened the demand for specialized and high-quality equestrian equipment tailored to male riders.   
   

Based on the consumer group the equestrian equipment market is segmented into individual and institutional categories, where the individual segment dominated in 2024, holding a substantial market share of approximately 55%. This segment is projected to maintain a noteworthy CAGR of 4.6%.
 

• This dominance is attributed to a rising number of enthusiasts engaging in horse riding as a recreational activity contributes to the sustained demand for individual equestrian equipment.
   
• Additionally, the growing popularity of equestrian sports at the amateur level and the increasing disposable income among individual riders further propel the dominance of this segment.
   

Based on the distribution channel the equestrian equipment market is categorized into online channels and offline channels. In the year 2024, the offline channels segment emerged dominant, generating a substantial revenue exceeding USD 7 billion.
 

• The prevalence of traditional brick-and-mortar stores, specialty equestrian retailers, and tack shops contributed significantly to the offline segment's supremacy.
   
• In the equestrian world, the tactile experience and personalized advice provided by in-store professionals play a crucial role in purchasing decisions.
   

U.S. equestrian equipment market generated a revenue of USD 3.8 billion in 2024 and is expected to reach USD 5.7 billion by 2034. The region's strong position can be attributed to a robust equestrian culture, a high level of participation in various horse-related activities, and a well-established infrastructure supporting the equestrian industry. The United States and Canada boast a large community of horse enthusiasts, ranging from recreational riders to competitive equestrians. The region's affluent population with disposable income is inclined towards investing in premium and specialized equestrian equipment, contributing significantly to market growth.
 

Equestrian Equipment Market Share

• In 2024, dominant market players, including Ariat International, Cavallo GmbH, Charles Owen, Devoucoux, and Horseware Ireland collectively holds more than 40% market share.
   
• Ariat International holds a prominent share due to its broad and diversified product portfolio, brand recognition, and extensive global distribution. As a pioneer in performance riding boots that integrate athletic shoe technology, Ariat has become a go-to brand for both English and Western riders. The company’s consistent innovation in footwear, riding apparel, and work gear has enabled it to dominate significant portions of both the leisure and professional equestrian segments. Its strong presence in North America, Europe, and other developed markets, along with growing adoption in emerging regions, positions Ariat as one of the leading market shareholders in equestrian gear, especially in the footwear and apparel segments.
   
• Cavallo GmbH, a Germany-based company, is more niche in comparison but holds a respected and specialized position in the equestrian equipment space, particularly in horse boots and hoof care accessories. With a strong European customer base and a reputation for quality, Cavallo has carved out a loyal following among both casual and competitive riders. Although its global market share is smaller than that of Ariat, Cavallo’s focus on equine equipment, especially therapeutic and protective boots for horses, allows it to lead within that specific product category. The company's products are frequently recommended by veterinarians and trainers, which enhances its credibility and influence in equine health and gear.
   
• Charles Owen, a British company known for manufacturing high-quality equestrian helmets, occupies a dominant share within the riding safety equipment segment. With over a century of experience, Charles Owen has positioned itself as one of the most trusted names in equestrian head protection. The brand is especially prominent in competitive circuits where helmet safety standards are strictly regulated. Its commitment to rider safety, product testing, and compliance with international standards has made it a preferred choice among professional athletes, equestrian federations, and riding schools.
   

Equestrian Equipment Market Companies

Major players operating in the equestrian equipment industry include:

• Ariat International
• Cavallo GmbH
• Charles Owen
• Devoucoux
• Dublin Clothing
• Equine Couture
• Hermes
• HKM Sports Equipment GmbH
• Horse Health
• Horseware Ireland
• Kerrits Equestrian Apparel
• Premier Equestrian
• Troxel Helmets
• WeatherBeeta
• Weaver Leather
   

The market is a moderately fragmented market with numerous regional and niche players contributing to the overall market share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Equestrian Equipment Industry News

• In July 2024, Samshield, celebrated for its pioneering approach to horse riding helmets, unveiled its latest innovation: the helmets 2.0. After four years of dedicated research, these state-of-the-art helmets promise unparalleled comfort and superior safety.
   
• In March 2024, Evoke, a prominent name in the equestrian world, rolled out a series of advanced helmets and a corresponding replacement program, backed by an USD 3 million investment. This move seeks to elevate both the safety and style of riders through cutting-edge, tech-infused designs.
   
• In January 2023, Ariat International, Inc. teamed up with American rodeo champion Trevor Brazile to launch the Relentless Futurity collection. This new line features boots designed for competition, riding, and everyday wear, signifying an expansion of Ariat's product offerings. The collaboration aims to bring together expertise and innovation, catering to the diverse needs of riders across different disciplines and reinforcing Ariat's commitment to providing high-quality equestrian gear.
   
• In October 2022, Antares Sellier France unveiled a new line of products within its girths category, introducing an anatomic foam padded girth and a synthetic sheepskin girth. This addition marks an expansion of their product portfolio in the horse-riding category, showcasing a commitment to diversifying and enhancing their offerings in the equestrian market.
   
• In March 2022, Dainese Group was acquired by The Carlyle Group, which is a global investment firm. Through this acquisition, the Carlyle Group will support Dainese Group in international business expansion, through investment in direct-to-consumer distribution channels.
   

The equestrian equipment market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, by Equipment Type

• Rider Equipment
  • Helmets
  • Riding boots
  • Saddle pads
  • Jackets
  • Gloves
  • Whips
  • Safety vests
  • Others (breeches, accessories, etc.) 
• Equine Equipment
  • Saddles
  • Bridles
  • Halters
  • Stirrup
  • Horseshoes and protection boots
  • Others (girths, accessories, etc.)

Market, by Price

• Low
• Medium
• High

Market, by Gender

• Male
• Female

Market, by Consumer Group

• Individual
• Institutional

Market, by Distribution channel

• Online channels
• Offline channels

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA