Online Food Delivery - Worldwide

The Online Food Delivery market is witnessing substantial growth globally, fueled by factors such as the increasing demand for convenience, the rise of smartphone usage, and the shift in consumer preferences towards ready-to-eat meals and grocery services.

Customer preferences: Consumers are increasingly prioritizing sustainable and healthy eating options, prompting a surge in demand for plant-based meal deliveries and organic grocery services. Additionally, the rise of food delivery subscriptions reflects a growing preference for curated meal plans tailored to specific dietary needs. Cultural influences are also shaping choices, as diverse cuisines gain popularity, fostering interest in ethnic food delivery. Furthermore, a younger demographic is leaning towards experiences over products, driving demand for unique culinary experiences delivered to their doorsteps.

Trends in the market: In the Online Food Delivery Market, there is a notable shift towards sustainable and healthy eating, with an increasing number of consumers opting for plant-based meal deliveries and organic grocery services. Subscription models are gaining traction, as they offer personalized meal plans catering to specific dietary preferences. Furthermore, the rising popularity of diverse cuisines reflects a cultural shift, driving demand for ethnic food options. This trend is particularly pronounced among younger consumers who prioritize unique culinary experiences, posing both opportunities and challenges for industry stakeholders to innovate and adapt their offerings.

Local special circumstances: In China, the Online Food Delivery Market thrives due to the rapid urbanization and the widespread use of mobile payment systems, enabling seamless transactions. Consumers increasingly seek quick, affordable meal options, leading to the dominance of app-based services. In the United States, health-conscious trends drive demand for customized meal kits and organic offerings, influenced by a strong regulatory environment focusing on food safety. The United Kingdom's market is shaped by cultural diversity, fostering a demand for international cuisine, while India's growing young population drives interest in tech-enabled food delivery platforms, particularly for regional specialties.

Underlying macroeconomic factors: The Online Food Delivery Market is significantly influenced by macroeconomic factors such as urbanization, disposable income trends, and technological advancements. In countries with robust economic growth and rising disposable incomes, consumers are more likely to spend on convenient meal options, boosting demand for delivery services. Additionally, favorable fiscal policies and investments in digital infrastructure enhance the efficiency of online platforms. Conversely, economic downturns may lead to reduced spending on non-essential services, impacting market performance. Global trends, such as the shift towards sustainability and health consciousness, further shape consumer preferences, driving innovation in service offerings across various regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. Gross merchandise value is calculated prior to the deduction of any fees or expenses..

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.