Superfoods Market Size, Share & Trends Analysis Report By Type (Fruits, Vegetables, Grains & Seeds, Herbs & Roots, Others), By Application (Snacks, Beverages, Bakery & Confectionery, Others) By Region, And Segment Forecasts, 2025 - 2030

Superfoods Market Size & Trends

The global superfoods market size was valued at USD 193.26 billion in 2024 and is projected to grow at a CAGR of 6.1% from 2025 to 2030. The growth of this market is mainly driven by the factors such as the rising health-conscious consumers, increasing inclination among consumers toward nutrition-rich diets, and growing availability of superfoods.

Furthermore, the increasing consumer demand for natural and herbal foods to maintain a good and healthy life is likely to develop novel opportunities. The rising prevalence of chronic disease and a growing number of health-conscious consumers are primary factors fueling the demand for superfoods. The changing lifestyle and adoption of unhealthy foods & beverages lead to chronic diseases such as cardiovascular diseases, obesity, osteoporosis, and other chronic diseases. Consumers are increasingly seeking natural and plant-based products that are rich in vitamins and fiber and help maintain a healthy life, which is contributing to the popularity of superfoods. Moreover, the rising shift towards veganism is accelerating the growth of superfoods. Every year, November 1st is observed as World Vegan Day to raise awareness about the benefits of living a vegan lifestyle.

In addition, the expanding middle class population, rise in shift towards urban area and increasing disposable income in emerging economies is boosting the superfoods market. The increasing investment in health and wellness sector is likely to influence the market dynamics. Rising consumer awareness about superfoods in developing countries mainly via social media is another factor contributing to the market growth.

Type Insight

The fruits segment dominated the global superfoods industry with a revenue share of 28.6% in 2024. The growth of this segment is mainly driven by factors such as widespread consumer awareness about the health benefits of fruit consumption and easy availability of fruits such as blueberries, avocados, pomegranates, and mangoes through online delivery platforms. These fruits are rich sources of vitamins and fiber and are popular for their antioxidant properties, which help to reduce the risk of chronic diseases and promote overall health benefits.

Grains & seeds are anticipated to witness the fastest CAGR during the forecast period, owing to their health benefits and rising consumer awareness. The rising demand for plant-based products, with an increasing shift towards veganism, is accelerating the growth of grain and seeds. Grain and seeds are a rich source of protein, fiber, fatty acids, vitamins, and minerals, making them highly beneficial for health and an alternative to nutritious diet options.

Application Insight

The bakery & confectionery segment held the largest revenue share of the global superfoods industry in 2024. This market is mainly influenced by the growing adoption in urban areas, increasing awareness regarding benefits linked with the consumption of functional bakery products, and the wide variety of functional bakery ingredients available in the market. In recent years, multiple food manufacturers have launched bakery products infused with additional nutritional enrichments to attract health-conscious consumers. For instance, in 2024, Bimbo Bakeries USA launched various products through its Better For You line, including Arnold Organic 22 Grains and Seeds bread, Mornings Super Seed & Fruit Small Loaf, and Mornings Blueberry Oat Small Loaf. Such product launches are likely to fuel demand for superfoods. 

The beverages segment is projected to experience the fastest CAGR over the forecast period. The growth of this segment is primarily driven by growing inclination among young consumers toward fruit-based beverages and increasing manufacturers' inclusion of superfood ingredients in new product formulation to address changing customer requirements. For instance, in March 2025, Califia Farms, LLC, a plant-based beverage brand, launched Califia Farms Creamy Refreshers. A new product range was launched with four flavor variations: Strawberry Crème, Key Lime Colada, Pina Colada, and Orange Crème. Such product formulation is expected to drive the growth of this segment in the forecast period.

Regional Insights

North America dominated the global superfoods industry with a revenue share of 38.6% in 2024. Increasing awareness regarding the benefits offered by superfoods, growing inclusion in ready-to-make and ready-to-eat food products, and easy availability are some of the key growth drivers. Several types of berries, such as cranberries, blueberries, and strawberries, are grown across the region, and significant production of corn, soybeans, and superfoods in the region is likely to develop new opportunities.

U.S. Superfoods Market Insights

The U.S. superfoods market held the largest revenue share of the regional market in 2024. This market is positively influenced by changing consumer preferences, increasing new product developments from the food industry that feature superfoods in formulations, and growing awareness among consumers. The presence of multiple food and beverage manufacturers in the country and the increasing availability of superfood ingredients such as seeds and fruit extracts are expected to support market growth over the forecast period.

Europe Superfoods Market Insights

Europe superfoods market was identified as one of the key regions of superfoods industry in 2024. Europe has various bakery delicacies, baked snacks, and similar products. Increasing awareness of superfoods' positive effects has stimulated multiple bakery product manufacturers to include fruits, seeds, and other superfoods in their formulations. This is projected to generate growing demand for superfoods in the market. A growing number of health-conscious consumers prefer fruit-based beverages over carbonated ones. Such aspects are anticipated to drive further growth.

Asia Pacific Superfoods Market Insights

The Asia Pacific superfoods market is expected to experience the fastest CAGR over the forecast period. This market is driven by growing adoption in developing countries such as India, high domestic production of fruits & vegetables, increasing inclination towards trends such as veganism, and rising demand for natural and organic products. The uninterrupted supply of fruits, vegetables, seeds, herbs, and other superfoods contributes to the continuous growth of this market.

China held the largest revenue share of the regional industry in 2024. This market's growth is fueled by the significance of vegetables and herbs in local cuisines and traditional recipes, growing awareness, and the increasing consumption of fruits, vegetables, and seeds in regular meals. Entry of various global manufacturers from the food & beverage industry is expected to drive further growth in the forecast period.

Key Superfoods Company Insights

Some of the key companies operating in the superfoods industry are Sunfood, Del Monte Foods Corporation II Inc., Nature Superfoods, The Green Labs LLC and others. Increasing demand and competition have encouraged major players to adopt strategies such as new product developments, collaborations with other organizations, and investments in research & development.

• Sunfood is a global provider of various superfoods, including Acai, Cacao, Maca, Maqui, Moringa, Pomegranate, Spirulina, Curcumin, and Matcha. It also offers nuts and seeds, such as almonds, black seeds, cashews, chia seeds, hemp seeds, and others.

• Del Monte Foods Corporation II Inc. specializes in a variety of food products, such as vegetables, fruits, snacks, and others. Its offerings include olives, beans, corn, peas, tomatoes, artichokes, mushrooms, carrots, spinach, seasoned vegetables, and more. It also provides fruits such as mandarin oranges, peaches, pears, pineapples, mangos, grapefruits, cherries, and others.

Recent Developments

• In October 2024, Contadina, one of the canned tomatoes brands operated by Del Monte Foods, announced that it had secured a partnership with celebrity chef Michael Symon. This was the third consecutive year of collaboration between the two.

• In October 2024, Del Monte Foods added two newly developed innovation-based products to its portfolio. Southern Style Green Beans and Mexican Style Street Corn were launched to address diverse culinary trends and customer preferences.

• In May 2024, Laird Superfood announced the launch of a protein creamer. The powder offers 12g of protein in every serving, blended into tea/coffee, offering nutrition derived from pumpkin seed and energy boost, pea protein, hemp, and Medium Chain Triglycerides (MCTs) from coconut and the brand’s other blend.

• In June 2024, B.T.R. Nation, in collaboration with Blue Bottle Coffee, launched a superfood protein bar, featuring no added sugar, sugar alcohols, or stevia. The company is also expanding its retail presence to over 35 Costco locations in the Southeast and Puerto Rico, and will debut on Thrive Market, continuing its mission to provide nutritious snacks made with 100% real ingredients.

• In January 2023, WOW Life Science launched its new peanut butter with superfood. The brand introduced 2 new peanut butter variants, one with sattu/ roasted chana powder and one with super foods (sunflower, watermelon, pumpkin and chia).

Superfoods Market Report Scope

Global Superfoods Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global superfoods market report based on type, application, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Fruits

  • Vegetables

  • Grains & Seeds

  • Herbs & Roots

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Snacks

  • Beverages

  • Bakery & Confectionery

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

  • Asia Pacific

    • China

    • India

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE