E-Cigarettes - Canada
Canada- In 2025, the revenue in the E-Cigarettes market in Canada is estimated to reach US$1.4bn.
- It is projected that the market will experience an annual growth rate of 3.77% (CAGR 2025-2030).
- When compared to other countries worldwide, United States leads in revenue generation with US$9bn in 2025.
- Taking into account the total population, each person in Canada is expected to contribute US$40.20 in revenue in 2025.
- Canada's e-cigarette market is experiencing significant growth due to increased consumer demand for alternative smoking products.
- XMO_HIGHLIGHTS_PROMOTED_REGIONS
- Worldwide,
- Germany,
- Russia,
- China,
- Indonesia
Definition:
E-cigarettes or Electronic Nicotine Delivery Systems (ENDS) are devices that heat a liquid containing nicotine to create an aerosol which can be inhaled by the user. These products vary largely in size, function, and price, from low-cost disposable cig-a-like e-cigarettes to relatively expensive refillable tank devices. Introduced as an alternative tobacco product, e-cigarettes are mostly consumed in North America and Europe, whereas they are banned or strictly regulated in many countries in Central and South America as well as in Asia.
Both devices and their contents (e.g., e-liquids, vaping pods, nicotine salt) are included in the analyses. Unlike combustible tobacco products, the tobacco contents and the prices of different kinds of e-cigarette products are not directly comparable, therefore, the volume and price data are not displayed.
Due to a ban either on the entire segment or on nicotine-containing products, the following countries are excluded: Argentina, Australia, Bahrain, Bhutan, Brazil, Brunei Darussalam, Cambodia, Colombia, Gambia, India, Iran, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mauritius, Mexico, Nepal, Nicaragua, Norway, Oman, Panama, Qatar, Saudi Arabia, Seychelles, Singapore, Sri Lanka, Suriname, Tajikistan, Thailand, Timor-Leste, Turkey, Turkmenistan, Uganda, Taiwan, Hong Kong and Uruguay.
Additional information:
The market comprises revenue, average revenue per capita, and sales channels.
For more information on the displayed data, please use the info button right next to the boxes.
- Disposable e-cigarettes such as Elf Bar BC5000, ZOVOO DRAGBAR B5000, etc
- Rechargeable vaping devices (e.g., vape pens, pod vapes, vape mods) such as JUUL vape pens and pods, myblu vape mods, etc
- E-liquids, vaping pods, and nicotine salt such as JUUL vaping pods
- Untaxed e-cigarette devices and contents which are sold illegaly
- CBD liquids such as Strawberry CBD liquids, Cherry CBD liquids, etc
- Heat-not-burn products such as IQOS and smokeless tobacco (snuff and chewing tobacco) such as Oliver Twist Arctic Chewing Tobacco, Oden’s Original Portion CB – Single Tin, etc
- Decorative accessories for e-cigarettes such as cases
- Combustible tobacco products (cigarettes, cigars, and smoking tobacco)
Revenue
NOTES: Data was converted from local currencies using average exchange rates of the respective year.
MOST_RECENT_UPDATE: Mar 2025
SOURCE: Statista Market Insights
MOST_RECENT_UPDATE: Mar 2025
SOURCE: Statista Market Insights
Key Players
MOST_RECENT_UPDATE: Mar 2024
SOURCE: Statista Market Insights
Analyst Opinion
Often considered reduced-risk products, e-cigarettes have made up one of the most rapidly growing segments of tobacco products in the last decade. The E-Cigarettes market in North America is facing volatility and uncertainty due to a scandal concerning the popularity of these products amongst adolescents in the U.S., whereas the European market remains stable. The penetration rates of e-cigarettes remain low in the African, Asian, and South American market.
Sales Channels
Demographics
MOST_RECENT_UPDATE: Apr 2024
SOURCES: Statista Market Insights, Statista Consumer Insights Global
Global Comparison
MOST_RECENT_UPDATE: Mar 2025
SOURCE: Statista Market Insights
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on consumer spending on E-Cigarettes.Modeling approach:
The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques, such as the S-curve function and exponential trend smoothing. The selection of forecasting techniques is based on the behavior of the relevant market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.Consumer
XMO_REPORT_PROMO_HEADLINE
Key Market Indicators
NOTES: Based on data from IMF, World Bank, UN and Eurostat
MOST_RECENT_UPDATE: Jan 2025
SOURCE: Statista Market Insights
OUTLOOK_EXPLORE_RELATED_TOPICS
Electronic cigarettes (E-cigarettes) in the U.S. - statistics & facts
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