- The company reported growth across multiple areas in March 2022, including number of customers and subscriptions, spend per customer and revenue per subscriber
- The Friendable 360 artist offering provides independent artists with multiple production, distribution, and marketing opportunities, as well as several ways to earn revenue
- The new corporate presentation details the upcoming NFT and virtual offering for artists to digitize their music
Friendable (OTC: FDBL), a mobile technology and marketing company offering independent music artists control over their music through a 360 artist offering, has announced the release of a new corporate presentation that clearly outlines the company’s 2022 strategy (https://nnw.fm/YCLYr). The company also released key metrics highlighting its overall growth for March 2022 over February 2022, showing increased traction, revenue, and user retention. The key metrics reported for March 2022 over February 2022 by the company include:
- New Customers – +55.6%
- New Subscribers – +38%
- Spend per Customer – +5.2%
- Revenue per Subscriber – +4.2%
- Subscriber Lifetime Value – +23.5%
- Subscriber Churn/Cancelation Rate – -15.6%
Robert A. Rositano, Jr., CEO of Friendable, reflected on the recent key metric report and overall company growth, stating that one of the most rewarding parts of building the brand and positioning the company in the independent artist marketplace was the feedback received from artists on how the Friendable offering can better support their journey to success. “From social media to revenue and user increases, as well as steady growth in key categories, it tells us everything we need to know about the path we are on as a Company, platform, team, and community of fledging artists, fans and investors all seeking to facilitate the launch and discovery of artists worldwide as we build a brand that stands alongside each one,” Rositano Jr. added.
The new corporate presentation points out the overall market share in the industry – citing statistics including the 43.1% independent artist direct market share (MIDiA Research) and the projected 2024 revenue of independent artists, writers, and performers in the US being projected to reach $23.1 billion (Statista) (https://nnw.fm/dUWhf). The problems artists face in the industry include label control and expensive fees – both of which are eliminated through Friendable’s 360 artist offering including Fan Pass Live, Artist Republik, and FeaturedX.
Friendable will be expanding its virtual and technological integration by incorporating non-fungible tokens (“NFTs”) to change how artists earn and distribute their music. The NFT offering will allow artists to earn additional revenue by offering the resources necessary to turn their music into NFTs that can be sold or traded to fans, collectors, and music enthusiasts. As technology continues to integrate with virtual capability, Friendable is committed to remaining at the forefront of new technology in the music industry.
The Friendable 360 artist offering provides independent artists with the following production, distribution, and marketing opportunities:
- Ticketed Events
- Live Shows
- Custom Merchandise
- Logo Design
- Fan Tips
- Fan Interaction
- Artist Management
- Revenue Generation
- Promotion
- So much more!
Friendable also offers artists several revenue generating opportunities, including a portion of fan subscriptions, ticket sales, tips, and more. One hundred percent of the royalties for the artist’s music are paid to the artist, with no intermediary. Artists are also given the best rates in the industry to access the 360 artist offering – $5.00/single; $11.00/album; $14.99/subscription. There is no annual fee required for the services, and Friendable offers the highest level of promotion in the industry – social links, playlisting, PR, radio promo, distribution, websites, and more.
For more information, visit the company’s websites at www.Friendable.com or www.FanPassLive.com.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at https://nnw.fm/FDBL
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