The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. The emergence of freemium modes of online gaming following the trend of betting applications and websites is expected to drive market growth. The freemium model generates revenue via users and integrated advertisements.
Increased smartphone and internet penetration and easy access to casino gaming platforms positively influence the market. For instance, according to GSMA, the Asia Pacific region will witness 333 million new mobile internet subscribers by 2025. Moreover, the availability of cost-effective betting applications is expected to favor market growth over the forecast period. According to the data published by the New York state government, over 650,000 unique accounts were created on mobile betting apps in 2021.
Online gambling developers have partnered with online casino software suppliers to cater to the demand for immersive casino games. For instance, in February 2023, the Sisal subsidiary of Flutter Entertainment Plc. got its license for online gambling in Morocco from La Marcocaine des Jeux et des Sports (MDJS). For instance, in January 2023, FanDuel subsidiary of Flutter Entertainment Plc. launched a mobile sports betting platform in Ohio and announced its Sportsbook launch at Belterra Park Cincinnati.
The outbreak of COVID-19 played a crucial role in expediting the online gambling demand as people spent most of their time indoors and opted for online games for leisure. For instance, in May 2021, a study by the University of Bristol showed regular online gamblers were more than six times more likely to gamble online than pre-pandemic. Besides, adopting various options for digital payments with safe payment gateways is also stimulating the adoption of online gambling applications. The increased adoption of digital currency and websites provided by betting and gambling companies will further accelerate market growth.
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The sports betting type segment dominated the market with a revenue share of over 50% in 2024, attributed to the expanding legalization of internet sports wagering and in-game betting popularity.
The mobile device segment is expected to record the significant CAGR over the forecast period, due to the emergence of betting immersive applications and the convenience of gambling via mobile devices.
The increased advertisement of online gambling websites through online agencies, third-party ad servers, and networks and exchanges is expected to drive market expansion over the subsequent years
Europe dominated the online gambling market in 2024 by accounting for a revenue share of around 41.0%, owing to the legalization of online gambling due to stringent regulations and safe practices in the region
Asia Pacific is anticipated to register a significant CAGR over the forecast period, with the increased smartphone usage, a larger population of youngsters, and the legalization of online gambling in the region.
Grand View Research has segmented the global online gambling market based on type, device, and region:
Online Gambling Type Outlook (Revenue, USD Million, 2018 - 2030)
Sports Betting
Casinos
iSlots
iTable
iDealer
Other iCasino Games
Poker
Bingo
Others
Online Gambling Device Outlook (Revenue, USD Million, 2018 - 2030)
Desktop
Mobile
Others
Online Gambling Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Asia Pacific
China
India
Japan
Australia
Latin America
Brazil
Middle East & Africa
Turkey
South Africa
List of Key Players in the Online Gambling Market
888 Holdings Plc.
Bally’s Corporation
Bet 365 Group Ltd.
Betsson AB
Entain Plc.
FireKeepers
Flutter Entertainment Plc.
Churchill Downs Inc.
Kindred Group
Ladbrokes Coral Group Plc
Sky Betting & Gambling
Sportech Plc
The Stars Group Plc.
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