ECGI Holdings Targets $9.7 Billion Equestrian Apparel Market with Allon Brand Launch

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IRVINE, Calif., June 25, 2024 /PRNewswire/ -- ECGI Holdings Inc. (OTC: ECGI), a diversified holding company with a unique portfolio in viticulture, hospitality and luxury fashion, is pleased to announce that following the recent LOI to acquire 100% of Pacific Saddlery, it's gearing up to launch a new line of ready-to-wear equestrian apparel under its celebrated Allon brand.

ECGI Holdings, Inc. (PRNewsfoto/ECGI Holdings)
ECGI Holdings, Inc. (PRNewsfoto/ECGI Holdings)

The upcoming collection will be available both online at PacificSaddlery.com and at Pacific Saddlery's mobile retail trailer, which will be featured at various equestrian events. This strategic move aims to cater to the growing demand for high-quality equestrian apparel, allowing customers to experience the products firsthand at competitions and shows.

Additionally, Pacific Saddlery will offer this new line for wholesale, significantly expanding its market reach. This strategic decision opens up new avenues for the brand, allowing a broader range of retailers to carry its high-quality equestrian apparel. Global interest in equestrian events is elevated as France prepares to welcome Olympic horse riders and tens of thousands of spectators to the Paris 2024 Olympics Games this summer.

In a significant development, Pacific Saddlery has secured a spot at the American Equestrian Trade Association (AETA) International trade show at the Dallas Market Center in August. This event, where the company will showcase its Allon collection at booth 103615, is a key opportunity for Pacific Saddlery. The AETA International trade show is renowned as the premier English lifestyle trade event, featuring industry products from leading manufacturers to retailers from around the globe.

Several tack stores have already expressed interest in the new line ahead of Pacific Saddlery's appearance at the AETA show. This early interest underscores the anticipation surrounding the launch and the potential for widespread market acceptance.

This opportunity positions Pacific Saddlery to engage with a broader audience of industry professionals and retailers, paving the way for new business partnerships. The company's presence at AETA is expected to drive significant interest and foster valuable connections within the equestrian community.

Nick Collins, president of Pacific Saddlery, stated: "We are thrilled by the interest our new line has already generated among retailers. Our goal is to elevate the standard of equestrian apparel with this collection, combining functionality with luxury. The AETA trade show will be a fantastic platform to introduce these exceptional products to a wider audience."

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