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Discover the next frontier in mobile growth at MGS 24, where the worlds of mobile innovation and emerging technologies converge.   This cutting-edge event shines a spotlight on transformative advancements, including blockchain and AI, poised to revolutionize growth strategies. Dive into insightful discussions, engaging workshops, and dynamic presentations led by industry pioneers, empowering you to elevate your mobile growth initiatives to unprecedented heights.  

Build a Tight Network of Connections

Network with like-minded professionals, decision makers, and thought leaders, fostering invaluable connections for future collaborations. Don't miss this opportunity to join the conversation, share your experiences, and shape the future of growth strategies in the digital realm. Seize your moment at MGS 24 and accelerate your growth.

What We're Covering

MGS 24 is your gateway to explore emerging technologies, gain actionable insights, and navigate the evolving landscape of mobile growth. This year, we're covering Mobile Innovations: Trends in Mobile App Development; User Acquisition and Engagement Strategies; Monetization and App Revenue Models; Blockchain Integration; Blockchain for App Security and Privacy. NFTs and Gaming: The Blockchain Connection; Smart Contracts and Decentralized Applications (dApps). AI and Machine Learning: AI-Powered Personalization and Recommendations; AI in Customer Support and Chatbots; Machine Learning for App Optimization and Performance; Funding and Investment.

Who Attends

Event Speakers

Interested in our Events?

Are you a Mobile App Expert looking to get involved with an exciting and dynamic team of people? We bring mobile experts together around the globe through our MGA events. Get in touch with us to learn more about Speaking or Sponsorship opportunities.

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Agenda

Thursday, Feb 15

9:00 AM
9:10 AM

Welcome Remarks

Location : Twilight Room

SPEAKERS
Jen Laloup

9:10 AM
9:30 AM

Mindful Alignment Part 1

Conferences provide incredible opportunities to meet people and build business networks, but they can also be anxiety-inducing for attendees, especially when there are perceived demands in place. The two-morning Mindful Alignment sessions aim to provide immediately applicable tools to addressing various stress using various mindful tactics and a heap of humor. Attendees will learn confidence building and calming skills via breathing exercises, visualization techniques, and vagus nerve stimulation. To ensure attendees are aligned with a purpose of connection and relationship building, we will also work through Christine Dyer’s mindset-shifting C.A.L.M. method.

Location : Twilight Room

SPEAKERS
Emily Morash

9:30 AM
9:50 AM

Designing for Curiosity

Location : Twilight Room

SPEAKERS
Brock Dubbels

9:50 AM
10:30 AM

Westworld Starts Now

Location : Twilight Room

SPEAKERS
Oren Bennett
Dean Takahashi
Andrew Friday
Jon Radoff

10:30 AM
10:40 AM

Women Championing Women: Women in Tech

At Women Championing Women, we are on a mission to create a world where the collective strength of women is a force for positive change. Our community convenes bi-weekly for dynamic 25-minute salons dedicated to fostering meaningful discussions on crucial topics impacting women today. Our mission is straightforward: to establish a robust platform where the best and brightest minds converge to network, exchange insights, and champion one another. Within this space, we actively promote open dialogue, ensuring that every voice is not only heard but valued, and every concern is promptly addressed. Join us in our commitment to empower women through the twin pillars of networking and dialogue. By introducing yourself and actively engaging with fellow members, you play a pivotal role in a community that champions the talents and perspectives women bring to the table. Together, we aspire to cultivate a supportive network that propels each individual forward while, as a collective force, making a tangible and positive impact on the world.

Location : Twilight Room

SPEAKERS
Alexis Zinberg

10:40 AM
11:00 AM

The Rise of the Mutant User: How to Build Apps for this new user

Mobile users today are Mutants. Are you building apps with them in mind? Mutant users are continuously and effectively adapting (or mutating) to how they process information, learn, and use mobile apps in the ever-changing digital world around them. How one person mutates is very different to how another mutates. While there may be no one-size-fits-all approach to developing apps for this ever-changing audience, there are proven frameworks that will help UX Designers, Product Managers, and Developers build mobile apps that can mutate with their mutant users. This session (or keynote) will introduce you to the new CARES User Effectiveness Framework and how to use it to evaluate and build effective mobile app experiences. The CARES framework is based on over 22 years of both practical experience and research in this space and can be found in the #1 International Best-selling Book, The Rise of the Mutant Learner: How to Learn and Lead in the Digital Age by the presenter of this session

Location : Twilight Room

SPEAKERS
Treion Muller

11:20 AM
11:40 AM

How to develop product strategy that will work in the age of AI and super fast changes?

Drawing from Welltory's approach, Asya will reveal how they have adapted to the rapid changes in AI, maintaining a leading edge in the wellness industry. By comparing Welltory's user engagement strategies with the success models of Netflix, she will demonstrate the power of AI in making health management apps as engaging as popular entertainment platforms. Attendees will leave with an understanding of how to seamlessly integrate AI into product development for growth and market relevance.

Location : Twilight Room

SPEAKERS
Asya Paloni

11:40 AM
12:05 PM

Esports

Location : Twilight Room

SPEAKERS
Danisha Rolle

12:50 PM
1:15 PM

Thinking Outside of the App Store: finding ways to deliver product on multiple platforms in an ever

Location : Twilight Room

SPEAKERS
Athena Peters

1:15 PM
1:35 PM

Artificial Algorithms: Navigating Ethical Horizons in Generative Art

This session will emphasize the importance of training AI models using ethically sourced content. Though artists can pay for patents or watermark their work, they are at risk of copyright infringement since current laws do not always protect the source(s) of AI generated art. To ensure that creators are fairly compensated, we at Red Meat Games have trained the AI engine “Scenario” with art created in-house that maintains a cohesive style as players engage in nearly limitless playthroughs.

Location : Twilight Room

SPEAKERS
Judy Ehrentraut

1:35 PM
2:00 PM

Community vs Marketing

The key differences between community and marketing, how how they are needed to work in unison

Location : Twilight Room

SPEAKERS
Robert (Squiddy) Fink

2:00 PM
2:35 PM

Growing Games Successfully In 2024

In this epic panel moderated by Warren Woodward, we are going to share the insights and advice you need in order to grow your game in 2024.

Location : Twilight Room

SPEAKERS
Ken Walton
Hank Patton
Evan Losi
Tim Train
Warren Woodward

2:35 PM
3:00 PM

Raising your first funding round

How to prepare for a successful pre-seed / seed round

Location : Twilight Room

SPEAKERS
Francisco Cornejo

3:00 PM
3:20 PM

Where it all comes together: The Convergence of Web3, MR/VR, and AI for the Creator Economy

This panel or presentation will discuss how blockchain technologies, new cutting edge devices like Apple Vision Pro, and artificial intelligence will all play a vital role towards a digital renaissance unlocking massive opportunities for creator economies, gaming, and a new immersive internet.

Location : Twilight Room

SPEAKERS
Steve Cho

3:45 PM
4:20 PM

AMA: Ask Me Anything

Location : Twilight Room

SPEAKERS
Deniz Gezgin

4:15 PM
4:45 PM

TBD

Location : Twilight Room

SPEAKERS
Charlie Castell
Deniz Gezgin
Jeet Niyogi

4:45 PM
5:10 PM

Creativity: At the Heart of UA

Creativity belongs to everyone, but how it’s used is what differs. Open yourself up to think differently and join Tina as she brings her award-winning creative leadership to MGS. She will take you on an interactive journey that examines the relationship between Creative and UA by breaking down how best to solve open problems to help grow your brand’s user base. This unique team collaboration and path of thought can promote more than just the bottom line, it can also have influential benefits across your business.

Location : Twilight Room

SPEAKERS
Tina Shaw
Friday, Feb 16

9:00 AM
9:15 AM

TBD

Location : Twilight Room

SPEAKERS
Turia Grantlin

9:15 AM
9:40 AM

Youth Voices on the UN Goals: Changing the World Together

Location : Twilight Room

SPEAKERS
Linda Staheli

9:40 AM
10:05 AM

Maximizing Your Game's Global Reach through Game Culturalization

With over 30 years of experience as a geographer and culturalization strategist working on over 270 games, Kate Edwards has been involved in the creation of many titles, including titles such as: Halo, Fable, Age of Empires, Mass Effect, Call of Duty, Tomb Raider, Apex Legends, and many others. She has witnessed creative teams struggle with a wide variety of issues, such as cultural appropriation, geopolitics, and human representation (also known as "culturalization" issues) that were often overlooked during the game's creation and negatively affected the game's ability to be viable across all possible markets. Kate will provide an overview of culturalization and the complexities that come with striving to build worlds that appeal across cultures and can maximize the global reach of your creative vision.

Location : Twilight Room

SPEAKERS
Kate Edwards

10:05 AM
10:35 AM

User Engagement: A Game Studio’s Trials And Tribulations

Attracting, engaging and retaining the right players can be challenging as an indie mobile game studio. Listen in to TAPBLAZE’s decade-long experience in keeping an engaged userbase for their hit title, Good Pizza, Great Pizza with over 300 million downloads!

Location : Twilight Room

SPEAKERS
Yuni Cho
Jeet Niyogi

10:35 AM
11:00 AM

Scaling beyond 1 channel

Most companies achieve product-market fit and then growth-market fit but get stuck only spending on google or only spending on facebook or tiktok. In this session, I will share the operational process you need to follow to add additional channels and actually be able to quantify their incremental ROI.

Location : Twilight Room

SPEAKERS
Thomas Hopkins

11:00 AM
11:25 AM

How to Design, Pitch and Share your brand story

Transform the consumer relationship and buying experience with multi-dimensional brand storytelling. In this session, Karen Morgan, co-founder and chief creative officer of World One Metaverse, will explore how storytelling is evolving with the progression of technology and why spatial computing will change UI & UX design principles.

Location : Twilight Room

SPEAKERS
Karen Morgan

11:25 AM
11:50 AM

Growing Roblox through Invention

This session will cover the driving factors that contributed to Roblox' recent growth. It will describe how the company grew its user base through invention, community engagement and creator incentives over the last year. It will also take a closer look at some of the new features that already had a direct impact on enticing new players to try out the platform as well as retaining the existing ones.

Location : Twilight Room

SPEAKERS
Alexander Ehrath

2:00 PM
2:25 PM

Empowering Web3 Mobile Gaming: Community, Influencers, UA, and Tokenomics

This session offers a deep dive into the unique ecosystem of Web3 mobile gaming, highlighting strategies for community building, influencer engagement, and effective tokenomics. Attendees will learn how to leverage airdrops, token generation events (TGEs), and NFT mechanics to create a robust and engaged community. The session will also cover the importance of collaborating with key opinion leaders (KOLs) to enhance game visibility and credibility. Furthermore, it will explore the strategic use of token economics to not only incentivize gameplay but also to drive long-term player loyalty and profitability. This session is tailored for those looking to master the nuances of user acquisition and community management in the rapidly evolving landscape of Web3 mobile gaming.

Location : Twilight Room

SPEAKERS
Vytis Bareika

2:20 PM
2:40 PM

Adapting Play: Navigating the New Frontiers of In-Game Ad Monetization

Location : Twilight Room

SPEAKERS
Cecilia Luna

2:40 PM
3:05 PM

Cause - Related Marketing

Location : Twilight Room

SPEAKERS
Kevin Lee
Turia Grantlin
Linda Staheli

3:00 PM
3:20 PM

Marketing for Fortune 500 Companies

Marketing for Fortune 500 companies, and how they are able to create narratives across all mediums. We manage media and communications for venture capital and investment firms with over $60billion AUM across Web3 and Web2. I'm the lead strategist on creating compelling stories across all channels.

Location : Twilight Room

SPEAKERS
Ivan Kan

3:20 PM
3:40 PM

How Custom Game Music Can Enhance Product Differentiation

From experience of shipping several mobile games, incorporating unique, high-quality music compositions early in mobile game development can significantly impact a game's success. By doing so, developers can effectively differentiate their games in a crowded market, increasing brand recognition and attracting a loyal player base. The strategic selection of music enhances user acquisition efforts, capturing the attention of potential players through captivating promotional materials. Furthermore, engaging music contributes to player retention by immersing them in the gaming experience and fostering emotional connections. This approach not only enriches gameplay but also exhibits the pivotal role of music in mobile game development. In addition, it offers actionable insights for creating memorable experiences that resonate with players and drive sustainable growth in today's competitive gaming landscape.

Location : Twilight Room

SPEAKERS
Chase Bethea

3:40 PM
4:05 PM

Mobile as a Bridge to Mainstream Web3 in Travel

While often seen by the masses as a tool for speculative investing, many believe the greatest impact of web3 on mainstream industries will be seen through digital communities and on-chain identity connecting consumers more closely to their passions. Through the lens of travel, Karen Morgan of World One Metaverse and Sam Simmons of MintPass will discuss how mobile unlocks new potential for web3 adoption by bringing passionate travelers closer to the brands, activities, and destinations they love.

Location : Twilight Room

SPEAKERS
Sam Simmons
Karen Morgan

4:05 PM
4:30 PM

The Luminary of Growth in the Mobile Space

Location : Twilight Room

SPEAKERS
Christian Calderon

4:30 PM
5:05 PM

Opportunities for Games in the Global Healthcare Market

The global healthcare market is $9 trillion annually, according to the World Health Organization. Games or game-derived tools and technologies such as Unity or AR/VR are currently a tiny but rapidly growing part of this market. The diverse inroads range from the FDA and CE clearing a game to treat ADHD that is being prescribed by doctors, to a huge variety of treatments for conditions including PTSD, depression, trauma, insomnia, even nearsightedness. This talk will cover some of the specific successes and challenges in this market, which is emerging as a promising and potentially huge new area for mobile game development.

Location : Twilight Room

SPEAKERS
Noah Falstein

12:00 AM
12:00 AM

Creating High Level Customer Security without Impacting CX

Location : null

SPEAKERS
Gerald Hastie
James Bednar
Ryan Burke

12:00 AM
12:00 AM

Ensuring Data Integrity for Smart Contracts

In this talk, we zero in on why accurate data is essential for smart contracts and what happens when it's wrong. We'll examine the common pitfalls in getting and checking data and how these can mess up contract outcomes. Then, we dive into practical fixes, like using different data points and simple checks to keep data honest. You'll leave with clear strategies and tools to ensure your smart contracts do what they're supposed to every time. This is about keeping it straightforward so your smart contracts work smoothly, and your users stay happy.

Location : null

SPEAKERS
Shodipo Ayomide

12:00 AM
12:00 AM

Era of Subscription gaming

Game subscription services such as Game Pass, Netflix and Apple Arcade are getting more attention as discovery and marketing problems of mobile games are getting worse over time. Leveraging his experience working on subscription games such as TMNT:SF on Apple Arcade and Rebel Moon on Netflix, Taewon Yun provides insight on why, what and how of subscription gaming services and why all game developers seriously consider it as a part of their strategy.

Location : null

SPEAKERS
Taewon Yun

12:00 AM
12:00 AM

How to update mobile apps in minutes not days

Updating websites quickly is easy but making changes to deployed mobile apps in the wild is time consuming. They are gated by apple and google store reviews and not all users keep their apps on latest version. In this session learn different ways to tackle this problem including APIs, 3rd party SDK, feature flags and real time code push

Location : null

SPEAKERS
Satyajit Malugu

12:00 AM
12:00 AM

Mindful Alignment Part 2

Location : null

SPEAKERS
Emily Morash

12:00 AM
12:00 AM

Panel: Getting into Web3

This session will discuss the best ways to get a job in Web 3 and trends to watch for in the job market.

Location : null

SPEAKERS
Felix Cao

12:00 AM
12:00 AM

Perseverance: How to Survive and Thrive in VC-Backed Startups

Working at VC backed startups and unicorns is not for the faint of heart. Working at three unicorns back to back during the pandemic and surviving 13 layoff cycles isn't either. In this talk, we will explore the pitfalls and red flags to avoid when choosing your next startup opportunity. It will discuss frameworks and to help you evaluate the culture, business model and growth trajectory of startups and the attributes of great founders that make a startup successful. It will also discuss strategies to help you optimize your impact at a tech company and make you an invaluable asset to the team.

Location : null

SPEAKERS
Caroline Hubbard

12:00 AM
12:00 AM

Revive & Archive: Adventures in Mobile Game Preservation

87% of games made before 2010 are gone or at risk of extinction. Mobile games and those "born-digital" are very hard to preserve. This talk will focus on some of the efforts aimed at recovering early mobile games, including those at Iron Fox Games.

Location : null

SPEAKERS
Ryan Filsinger

12:00 AM
12:00 AM

TBD

Location : null

SPEAKERS
James Amps

12:00 AM
12:00 AM

TBD

Location : null

SPEAKERS
Daniel Helmhold

12:00 AM
12:00 AM

TBD

Location : null

SPEAKERS
Jeet Niyogi

12:00 AM
12:00 AM

The growth of the MENA market and the chances allowed in it

The MENA region is the fastest-growing region in the world in terms of user base, but a unique and different market with its own special requirements, in this session, will dive into the challenges and opportunities for anyone interested in expanding to the MENA region, where and how to start.

Location : null

SPEAKERS
Mustafa Dabaibeh

12:00 AM
12:00 AM

The Immediate Impact on Marketing and Related Aspects in Web3 due to BTC validation

The recent approval of SEC for BTC ETFs in the US, has cemented further growth into the value of Bitcoin. As a result of this, Web3 marketing (aka user acquisition) has doubled in prices in related to those who specialize in community building has doubled this past January (2024). This session will give a general discussion of what can be in store and some past and recent practices for Web3 community building.

Location : null

SPEAKERS
Sumeet Maniar

12:00 AM
12:00 AM

The Web3 Growth Stack

Today, there are nearly 200 web3 startup thinking deeply about the new MarTech landscape. Amidst a shift toward community and privacy-centric marketing, and the decline of traditional channel performance, the industry is envisioning a new future for growth. In the wild world of web3, there are new channels for engaging users (socialFi, quests), innovative takes on old ones (web3 loyalty, referrals), and new challenges for organizing your growth data. Join this session to learn about the new growth stack! (In terms of why I’m an expert, Safary is the creator of web3’s first Lumascape-like market map. We’ve now done 3 of them, tracking the web3 growth industry from 75 to 200+ companies. You can read our most recent report here: https://blog.safary.club/p/web3-growth-tools-attract-600m)

Location : null

SPEAKERS
Justin Vogel

Event Sponsors

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MGA AWARD PARTNER
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